Content Strategist

New York City, NY (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 6 hrs ago

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Job Description

Responsibilities

  • Serve as lead strategist for an array of client content programs, which include driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
  • Develop content pitches aligned with the client’s sector of business and tailored to a knowledgeable B2B audience.
  • Edit written content assets for style, clarity, tone, and relevance to client goals
  • Own the successful production and delivery of content products (e-books, sponsored articles, surveys, webinars, etc)
  • Consistently review content performance data to provide data-driven insights and recommendations for content direction
  • Project manage production timelines across all assigned projects
  • Organize and run project kickoff calls with clients
  • Act as the designated point of contact for clients, responding to and managing client requests
  • Oversee licensed content curation
  • Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues

Requirements

  • 3-4 years of experience in a content marketing role
  • Knowledge of any of the above industries a plus: HR, K12, higher education, healthcare, biopharma
  • Comfort within a very client-facing role
  • Strong project management skills
  • Ability to manage multiple projects, multitask, and work within tight deadlines
  • Work well on a team while able to take ownership of independent projects
  • Growth mindset and a positive attitude

Benefits

  • Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact : take up to four days per year to volunteer with a philanthropic organization
  • Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
Informa TechTarget logo

Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Auburndale, Massachusetts, USA
1.5K employees (499 in marketing)

Traffic Signals

Monthly Visitors
65.9K
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
18.1%
Direct
45.1%
Referral
29.3%
Social
5.1%
Paid
2.3%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
458 (31% of company)
Marketing Roles Posted (Last 30 Days)
2

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