Responsibilities

• Develop and execute a content marketing strategy focused on top-of-funnel engagement, ensuring alignment with portfolio brand goals and audience personas.
• Create compelling content assets, including blogs, whitepapers, eBooks, infographics, videos, and webinars, designed to attract and engage target audiences.
• Collaborate with the Content and Audience Marketing Director to ensure content aligns with broader marketing objectives and supports audience growth initiatives.
• Drive engagement with owned media products and work in partnership with media partners to develop content.
• Design and implement content-driven campaigns that drive audience engagement and database growth, aligning with the portfolio value proposition.
• Support top-of-funnel campaigns by working with media, editorial teams, and content producers to drive database growth from media products that turn into qualified, engaged audiences for commercial and attendee marketing campaigns.
• Develop campaign briefs that outline objectives, audience insights, content themes, and channel strategies.
• Partner with the Comms Planner and Campaign Manager within the attendee and commercial pillar to ensure content campaigns align with messaging frameworks and tactical plans.
• Optimize campaigns for lead generation and audience acquisition, ensuring content is distributed effectively across channels such as social media, email, paid media, and organic search.
• Use content marketing strategies through content and media products to grow the audience database, ensuring a steady pipeline of engaged prospects for attendee and commercial marketing journeys.

Requirements

• Proven experience in content marketing, with expertise in developing and executing top-of-funnel campaigns.
• Strong ability to create compelling content assets that drive engagement and audience growth.
• Experience in designing and implementing content-driven campaigns across multiple channels, including social media, email, paid media, and organic search.
• Data-driven mindset with a focus on embedding analytics into content strategies and campaign optimization.
• Exceptional collaboration skills, with experience working closely with cross-functional teams, including audience marketing, campaign management, and creative teams.
• Strong organizational and strategic planning skills, with the ability to manage multiple campaigns and content assets simultaneously.
• Familiarity with lead generation strategies, audience segmentation, and database growth initiatives.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world