Content Marketing Manager

Responsibilities

• - Own the content calendar: Plan and manage a content calendar that supports every stage of Guru's sales and marketing funnel, balancing evergreen pieces with timely ones.
• - Create across formats: Produce short- and long-form content in written and video formats, including blog posts, landing pages, case studies, and webinars.
• - Drive organic growth: Perform keyword research and optimize new and existing content for SEO so the right people find Guru when they're searching for answers.
• - Scale with your partners: Work with product marketing, field marketing, design, and demand generation to expand how much content we produce and how far it travels.
• - Measure what works: Build and track KPIs that show how your content performs, and use what you learn to shape what comes next.
• - Showcase progress: Partner cross-functionally on joint initiatives that bring transparency to the work happening across the company.

Requirements

• - 5+ years of total professional experience, including 2-4 years of copywriting, product marketing, or content marketing in a B2B company
• - Exceptional written and verbal communication skills, including editing the work of others
• - Demonstrated ability to distill complex research into clear, differentiated copy
• - Working knowledge of SEO and keyword research
• - Experience managing multiple projects and hitting deadlines
• - BA/BS in Marketing, Journalism, Communications, English, or a related field

Preferred

• - Experience at a SaaS company, ideally in AI, knowledge management, or productivity tools
• - Experience producing or scripting video content
• - Familiarity with SEO and analytics tools such as Google Analytics, Ahrefs, or Semrush

Benefits

• - Competitive salary
• - Employee Incentive Stock Option Plan
• - Generous medical benefits package
• - Tax-advantaged accounts
• - 401k
• - Unlimited Flexible Time Off
• - Paid Parental, Family & Medical Leave
• - Wellness Stipend
• - Tuition Stipend
• - Guru-sponsored company & team events, no matter where you work