Content Marketing Manager, Demand Generation

Responsibilities

• Partner with Product Marketing, Demand Generation, the Senior Narrative Writer, the Adoption Content Marketer, and Demo Studio to identify strong source material and define the content plan for priority programs.
• Create and adapt content across webinars, flagship guides and ebooks, thought-leadership blogs, solution and buyer guides, customer proof, and decision-enablement materials.
• Turn core assets into reusable modules for specific industries, lines of business, use cases, and executive, practitioner, and technical audiences.
• Develop awareness-, consideration-, and decision-stage versions of priority content while preserving the central narrative.
• Find the strongest narrative, proof point, or value proposition within complex source material and translate it into clear, useful content.
• Collaborate with Demand Generation and channel partners to ensure content is designed for real audience and distribution needs.
• Use audience and performance signals to improve how future content is structured, packaged, and reused.
• Establish repeatable frameworks, templates, and practices that increase the return on major content investments.
• Maintain strong editorial quality across a high volume of interconnected assets.

Requirements

• Have 7+ years of experience in B2B content marketing, editorial, integrated campaigns, or a related discipline.
• Are an exceptional writer and editor with a portfolio showing how you adapted substantive source material for different B2B audiences and contexts.
• Can translate complex B2B product and business subject matter into content that is clear without becoming simplistic.
• Know how to identify the strongest B2B narrative, proof point, or value proposition within a larger body of material.
• Have experience creating B2B content across industries, business functions, buyer groups, or stages of the customer journey.
• Understand B2B audience and channel needs and can collaborate closely with Demand Generation without losing the integrity of the central narrative.
• Can create both high-quality individual assets and the systems that make future work faster and more consistent.
• Combine strong editorial judgment with speed, precision, and comfort working across a high volume of interconnected work.