Content Marketing Manager

Responsibilities

• Develop and manage Continuum’s content strategy and editorial calendar across enterprise and product-led marketing programs.
• Write, edit, and publish articles, newsletters, customer stories, website copy, sales materials, event content, and other assets that support awareness, education, and pipeline generation.
• Interview customers, industry experts, and internal subject matter experts to uncover useful insights, compelling stories, and original perspectives.
• Ghostwrite thought leadership and LinkedIn content for Continuum’s leadership and subject matter experts, including Alex and Rawan, while preserving each person’s voice.
• Manage regular publishing for Continuum’s company LinkedIn presence and newsletter.
• Lead answer engine optimization (AEO) and content SEO efforts, identifying the questions our audiences are asking and creating credible, useful content that helps Continuum get discovered.
• Partner closely with Product, Sales, Customer Success, and Marketing to identify content opportunities based on customer needs, buying questions, industry developments, and product priorities.
• Support campaigns across our products with content tailored to each audience and stage of the customer journey.
• Turn interviews, research, webinars, podcasts, and customer conversations into multiple useful content formats.
• Own content distribution plans so each asset reaches the right audience through relevant channels.

Requirements

• 4–7+ years of experience in content marketing or a related B2B marketing role.
• Strong portfolio demonstrating clear writing, original thinking, and the ability to make complex topics understandable.
• Experience owning a content calendar and consistently taking work from idea through publication and distribution.
• Experience interviewing subject matter experts and customers and turning those conversations into compelling content.
• Experience ghostwriting for executives or other subject matter experts.
• Experience in SEO and an understanding of how content is discovered through AI search and answer engines.
• Ability to connect content priorities to audience needs, business goals, and measurable outcomes.
• Comfortable working in a CMS, HubSpot or a similar marketing platform, and analytics tools.
• Strong project management skills and attention to detail.
• Comfortable working in a fast-paced startup environment and driving work forward independently.

Preferred

• Curious and willing to dig into unfamiliar topics
• Strong writer with sound editorial judgment
• Proactive and resourceful
• Highly organized and consistent about deadlines
• Comfortable asking questions and challenging vague ideas
• Able to capture different voices without losing clarity
• Clear and collaborative communicator
• Audience-minded and commercially aware
• Strong sense of ownership
• Willing to be hands-on

Benefits

• Benefits: A comprehensive benefits plan, including health insurance and unlimited PTO.