Content Marketing Manager

Responsibilities

• Build and Execute a Content Strategy
• Identify high-value topics and perspectives, turning customer insights, product knowledge, market trends, and internal expertise into differentiated content.
• Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
• Write and edit content across formats including thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content.
• Start with the idea, audience, and desired outcome - not a predetermined content format.
• Determine the best way to bring an idea to life, whether through written, visual, interactive, video, or social content.
• Create lightweight visual assets yourself using tools such as Canva, Figma, Adobe, or AI-powered creative tools. (Will leverage outside agencies for larger projects.)
• Use AI throughout the content workflow - research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.
• Develop repeatable AI-assisted workflows that improve content velocity without sacrificing quality.
• Experiment with emerging AI tools and identify practical ways to make the marketing team more effective.

Requirements

• 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role
• An excellent writer and editor who can make complex subjects clear, interesting, and compelling
• Experience creating content for a defined B2B audience or ICP
• Comfortable interviewing customers, executives, and subject-matter experts
• Working knowledge of SEO and modern content discovery
• Hands-on experience using generative AI tools as part of a professional workflow
• Comfortable creating basic visual assets and social creative independently
• Strong organizational skills and the ability to manage multiple projects without losing the quality bar
• Curious, collaborative, and comfortable working in a fast-moving environment
• Able to balance strategy with execution - you can develop the plan and then roll up your sleeves to make the thing

Benefits

• Impactful insurance and benefit options, including 2 medical plans to choose from, 100% coverage of employee dental and vision insurance premiums, HSA seed, company-paid STD, LTD, life insurance, and telemedicine, and a wellness benefit of $400/year.
• Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days
• 401(k) with 4% company match and immediate vesting
• A fully remote work culture with a monthly remote work reimbursement ($600/year) to support our distributed team and an annual, in-person company kickoff
• Challenging problems to solve with a committed and supportive team who are invested in your growth and development
• A wonderfully quirky culture where you’re encouraged to bring your whole self to work