Content Marketing Manager

Responsibilities

• Own content strategy and planning, understanding the language, buying triggers, and technical depth of our specialized fleet and insurance audiences.
• Plan and draft copy for all marketing collateral, including blog posts, white papers, guides, checklists, emails, ads, webpages, webinar content, and more.
• Interview subject matter experts (internal team members, partners, customers) to translate technical and regulatory concepts into clear, credible, authoritative content.
• Build and maintain AI-assisted content workflows that produce accurate, on-brand content at scale, including clear QA and editing processes to catch errors, hallucinations, and generic AI voice.
• Own blog strategy end to end: planning, drafting, and optimizing every post for discoverability (SEO), citability (AEO), and conversion.
• Drive our AEO strategy: structured data/schema, content formatting for AI answer engines, entity and authorship signals, and ongoing testing of what actually improves AI visibility.
• Maintain SEO fundamentals (keyword research, on-page optimization, technical hygiene) as a baseline, not the primary focus of the role.
• Develop email nurtures that progress leads through the funnel and re-engage dormant leads.
• Run structured A/B tests (subject lines, CTAs, website copy) and apply learnings to future content.
• Report on content performance with a clear line to pipeline and business impact, not just traffic or rankings, and use that data to shape what gets built next.

Requirements

• 4+ years of experience in content marketing, with direct ownership of strategy (not just execution)
• Experience writing about insurance, or demonstrated success mastering another niche, technical, or regulated industry (financial services, healthcare, legal, cybersecurity, etc.) well enough to write with authority
• Strong foundational knowledge of SEO best practices, with growing or established expertise in AEO: what it is, what components matter (structured data, content structure, entity authority), and how to test and improve for it
• Direct experience building or operating AI-assisted content workflows at scale (not just occasional use of ChatGPT or Claude for brainstorming), with a clear point of view on how to avoid generic, inaccurate, or off-brand AI output
• Proven ability to write content that performs across three dimensions: discoverable in traditional search, rankable against competitors, and citable in AI-generated answers
• Excellent proofreader with extreme attention to detail
• Ability to manage multiple projects and competing priorities independently
• Proficient in AP Style, Google Search Console, and Google Analytics
• Experience with content management systems, HubSpot preferred
• Experience with SEO/AEO tooling (Ahrefs, SEMrush, or similar)

Benefits

• Flexible and generous Paid Time Off and Paid Volunteer Days
• 401k Employer Match
• Generous Healthcare Benefits
• Up to 12 weeks paid time off for maternity leave based on tenure
• Wellness & Tuition Reimbursement
• Flexible Work Arrangements
• Lots of SambaSafety swag & SambaSafety Events