Content Marketing Lead

Responsibilities

• As Content Marketing Lead, you will own TabaPay’s content and organic social strategy. You will shape an editorial point of view for priority industries, create high-quality work yourself, and coordinate contributions from executives, Product Marketing, customers, and agency partners. Your work will strengthen TabaPay’s industry authority and support measurable qualified inbound growth.
• This is a senior individual contributor role. You will set priorities, build repeatable processes, and have the opportunity to grow into managing a team as the content program expands.
• Content Strategy and Editorial Program - Define content priorities for target industries, audiences, use cases, and products in partnership with Product Marketing Managers.
• Content Strategy and Editorial Program - Build and manage an integrated editorial and distribution calendar across the blog, website, social channels, research, events, and campaigns.
• Content Strategy and Editorial Program - Write, edit, and publish useful industry, use-case, product, and thought leadership content; repurpose launches, research, events, and executive perspectives across channels.
• Executive Thought Leadership and Social - Lead the executive LinkedIn program, beginning with Rodney and Meeta and expanding to Manoj and Tim.
• Executive Thought Leadership and Social - Develop the company’s organic social strategy, editorial cadence, and channel-specific distribution approach.
• Executive Thought Leadership and Social - Work closely with executives to turn their expertise into distinct, accurate points of view and reliable publishing rhythms.
• Organic Discovery and Growth - Own the content plan for search and Answer Engine Optimization, including topic selection, content improvements, and learning from performance.
• Organic Discovery and Growth - Partner with web, demand generation, and analytics colleagues to improve organic conversion and connect content to qualified inbound opportunities.

Benefits

• - 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
• - Employer 401K Matching
• - Generous and Flexible PTO