WeTheHobby

Senior TikTok Content Creator

Rochester, NY (On-site)

$63K/yr – $77K/yrSenior LevelSalaried Ft

Posted 2 hrs ago

Job Summary

Own the end-to-end creation of short-form sports and entertainment content for TikTok, turning live moments into recurring formats, and building a viral content engine with a growing audience.

  • Create and publish daily high-quality videos
  • Develop hooks, pacing, and series that drive retention and followers
  • Collaborate with athletes, hosts, and influencers to expand reach

Job Description

Responsibilities

  • Create content that perform
  • - Conceptualize, shoot, edit, and publish TikToks
  • - Craft hooks that capture attention in the first 1-2 seconds
  • - Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment
  • - Develop recurring series, challenges and original formats
  • - Build a viral content engine
  • - Spot standout moments across live streams
  • - Work with breakers, hosts, athletes, influencers, and customers
  • - Test hooks, pacing, captions, lengths, and calls to action
  • - Produce multiple high-quality videos daily

Requirements

  • A portfolio of high-performing short-form content
  • Demonstrated organic reach; strong editing skills in CapCut, Premiere Pro, or similar
  • Expertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independently
  • Fluency in sports, entertainment, and internet culture.

Preferred

  • Growth of an account to 100K+ followers
  • Multiple videos above 1 million organic views
  • Experience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series.

Salaries

Posted range

$63K/yr – $77K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most earn $64K to $100K. Based on 4,018 salaries, including bonus and equity.

Senior TikTok Content Creator

WeTheHobby · Rochester, NY · On-site