Content and Thought Leadership Manager

Responsibilities

• Develop an editorial calendar aligned with priority audiences, buyer problems and integrated campaigns.
• Interview executives, practitioners and clients to create original articles, research briefs and thought leadership.
• Write executive LinkedIn content, customer case studies and clear solution narratives.
• Develop webinar scripts, event narratives, campaign copy and sales content with marketing partners.
• Work with Design and Video to adapt core stories across channels while preserving evidence and message consistency.
• Maintain editorial standards, secure appropriate review and customer permissions, and assess content engagement and commercial usefulness.

Requirements

• 4+ years in B2B content marketing, editorial work or copywriting.
• Portfolio demonstrating clear writing, original insight and persuasive business storytelling.
• Ability to interview subject matter experts and interpret research and performance data accurately.
• Strong planning, editing and cross-functional collaboration skills.

Preferred

• Experience in ecommerce, retail media, marketplaces or professional services.
• Experience writing for senior executives and brand decision makers.
• Experience creating customer case studies and research-led content.
• Experience with search optimization, social content and AI-assisted editorial workflows.