Content Marketing Coordinator

New Hampshire, USA (On-site)

$18/hr – $20/hrMid Level1+ years expFull time

Posted 14 hrs ago

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Job Summary

Own and drive a comprehensive content marketing program across blogs, email, social media, video, and print to support growth, engagement, and promotion for the White Mountains attractions and Lost River Gorge.

Own content strategy and calendar
Collaborate with agencies and vendors to produce aligned content
Measure, analyze, and optimize campaigns

Job Description

Responsibilities

Assist the administrators of WMAA and Lost River Gorge to advance the goals of the organization by developing and managing content marketing strategies in line with company objectives
Aids in building content campaigns to support specific marketing objectives across different channels in conjunction with the overall marketing plan
Partner and communicate with advertising agencies and vendors to produce content in line with current strategies
Evaluate the effectiveness of content marketing programs
Assist in increasing membership and advertising sales across all channels
Successfully manage projects as assigned in a timely and well-organized manner
Develop and execute a comprehensive content marketing strategy that includes blogs, email campaigns, social media posts, video content, and print.
Research ideas for print, digital, and social marketing campaigns
Maintain content for VisitWhiteMountains.com and provide support for LostRiverGorge.com
Assist in the development of presentation materials

Requirements

College degree in Marketing, Journalism, Communications, or related field preferred
Excellent writing, editing, and verbal communication skills
Highly creative with experience in identifying target audiences and developing content strategies that engage, inform, and motivate
Strong self-motivation, project management, and customer service skills
Computer proficiency in Microsoft Office and Adobe Creative Suite
Ability to confidently attend local, statewide, and/or domestic shows/events on behalf of the Association
Experience in content management with direct responsibility for content strategy and budgeting
Knowledge of CMS and CRM systems, including basic web design
Analytical skills to forecast trends and challenges
Familiarity with the latest trends, technologies, and methodologies in marketing

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

White Mountains Attractions Association

For over 60 years, the White Mountains Attractions Association has been promoting tourism in New Hampshire. The White Mountains Attractions Association operates four distinct businesses including the White Mountains Destination Marketing Organization, representing the area’s 17 major attractions and over 300 business members; the White Mountains Visitor Center assisting over 100,000+ visitors a year; a Brochure Distribution program servicing the 12 New Hampshire Welcome Information Centers and over 300+ NH based businesses and the operations of Lost River Gorge & Boulder Caves. The association offers unique marketing opportunities that target both locals and visitors, providing partners several opportunities to participate with the greatest return on investment.

Founded in 1958

North Woodstock, New Hampshire, USA

6 employees (3 in marketing)

www.visitwhitemountains.com