Content Marketing Coordinator

Responsibilities

• Marketing Operations
• Work with the Marketing Director to develop engaging and creative written content for social media, web, blogs, daily conditions report, e-blasts, and press releases and ensure consistent on-brand messaging that promotes Gunstock's presence in the NH tourism marketplace.
• Write and schedule daily content across social media platforms including Facebook, Instagram, X, LinkedIn, and YouTube that corresponds with promotional campaigns, special events, weather conditions, and expected business volumes;communicate with followers in a positive and creative way and engage active followers as unofficial brand ambassadors; respond to comments and direct messages, noting recurring themes and elevating guest service issues as needed.
• Provide photo and video production support for a range of promotional efforts, such as daily conditions reports, photo shoots, TV commercial shoots, radio spots, and press conferences.
• Organize and maintain the inventory of all marketing collateral including photos, logos, artwork, and video to ensure all marketing literature, archives, and sample files are securely maintained in a central location for use in marketing materials.
• Prepare and distribute news releases and press kits as needed; assist with copywriting for select marketing communications including email and marketing campaigns.
• Assist with the development of waymarking for guest information, events, and programs; coordinate timely installation of all signage for current events and info; compose and update resort phone greetings on a seasonal basis to coincide with changes in the days and hours of operations.
• Direct Promotions
• Coordinate logistics for direct promotions and trade shows as needed; assist with the design and development of trade show exhibits, promotions, and packaging.