General Information
Location: Cary, NC, Remote
Organization: WCG
Job Type: Full Time - Regular
Description And Requirements
ABOUT WCG: WCG’s clinical solutions are built on a foundation of best-in-class clinical services companies. We deliver transformational solutions that stimulate growth, foster compliance, and maximize efficiency for those performing clinical trials. WCG is proud to serve individuals on the frontlines of science and medicine, and the organizations striving to develop new products and therapies to improve the quality of human health. It is our role to empower them to accelerate advancement, while ensuring the risks of progress never outweigh the value of human life.
WHY WE LOVE WCG: At WCG, our employees are our most valuable asset and as with all our assets, we invest in them with an eye toward future success. We provide each eligible employee with a comprehensive set of benefits designed to protect their personal and financial health and to help them make the most of their future.

• Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
• Employee Assistance Programs and additional work/life resources
• Referral Bonuses and Tuition Reimbursement
• Flexible PTO
• Volunteer Time Off to benefit the community
• Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement
  

The expected base salary range for this position is $65,700 to $102,000. This salary range may vary based on the candidate's qualifications, experience, skills, education, and geographic location.
JOB SUMMARY: The Content Manager is responsible for developing and executing high-quality thought leadership and marketing content that supports WCG’s brand, commercial objectives, and industry presence. This hands-on role focuses on content production, editorial excellence, and strategic storytelling, translating complex topics into clear, compelling narratives for target audiences across the clinical research ecosystem.
This position researches, writes, edits, and produces a range of content while collaborating closely with Marketing, Communications, Product, and subject matter experts. The role also contributes to content strategy through idea generation and performance-informed recommendations, demonstrating initiative and sound judgment in moving work forward efficiently.
Primary Deliverables

• A consistent pipeline of high-quality, audience-focused content.
• Strong engagement aligned with business priorities.
• Effective amplification of WCG expertise and insights.
  

ESSENTIAL DUTIES/RESPONSIBILITIES: To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The accountabilities listed below are representative of the knowledge, skills, and/or ability required.

Content Development & Production

Write, edit, and produce a wide range of content including articles, white papers, blogs, reports, presentations, multimedia, and scripts.

Apply SEO and Answer Engine Optimization (AEO) best practices in content development.

Interview subject matter experts and executives to gather insights and translate them into compelling narratives.

Ensure clarity, accuracy, and consistency across all content.

Manage multiple content projects simultaneously to meet deadlines and business priorities.

Adapt and repurpose content into multi-channel formats (blogs, email, social, video, webinar assets) to support campaign activation.

Support the end-to-end content lifecycle from concept through publication, promotion, and post-launch optimization.

Editorial & Content Operations

Support development and execution of the editorial calendar in alignment with broader content priorities.

Review and refine content to ensure it meets WCG standards for quality, voice, and effectiveness.

Collaborate with internal stakeholders to align content with marketing initiatives and campaigns.

Support execution of structured content frameworks (e.g., hub-and-spoke models) to drive consistency, discoverability, and strategic alignment.

Thought Leadership Support & Research

Conduct research, interviews, and analysis to inform content development.

Contribute content ideas informed by SEO and AEO insights, competitor analysis, and emerging industry trends.

Support development of research-driven content such as surveys, reports, and benchmarking initiatives.

Executive & Subject Matter Expert (SME) Engagement

Partner with subject matter experts to develop insights and surface compelling perspectives.

Draft and refine content that reflects executive voice and thought leadership positioning.

Prepare supporting materials such as talking points, presentations, and scripts.

Events & Content Activation

Develop abstracts, scripts, and supporting content for webinars and industry events.

Support and moderate webinars, panels, or discussion forums, as needed.

Support alignment of event participation and speaking opportunities with thought leadership content and campaign priorities.

Collaboration & Continuous Improvement

• Partner closely with Marketing, Communications, Demand Generation, and Product teams to ensure alignment and support promotion across channels.
• Provide input on content strategy, editorial direction, and content effectiveness.
• Incorporate feedback and performance data to continuously improve content quality and impact.
• Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.
  

EDUCATION REQUIREMENTS: Bachelor’s degree required.
Qualifications/Experience

• 5+ years of experience in content development, journalism, marketing, or related field.
• Life sciences or scientific regulatory experience preferred.
• Multimedia content development experience a plus.
• Exceptional writing and editing skills across multiple formats.
• Strong interviewing skills with the ability to engage and extract insights from subject matter experts and executives.
• Ability to translate complex topics into clear, accessible, and compelling narratives.
• Experience with SEO/AEO and content optimization best practices.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Demonstrated ability to think critically about content effectiveness and contribute ideas to improve outcomes.
• Demonstrated ability to take initiative and move work forward independently while collaborating effectively with stakeholders.
• Strong editorial judgment with the ability to balance speed, quality, and business impact.
  

Travel Requirements
☒ 0% – 5%
☐ 5% - 10%
☐ 10% - 20%
☐ 20% - 50%
☐ >50%
Physical and Sensory Requirements: The physical and sensory requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be offered to individuals with disabilities to assist in performing the essential functions of the position. Work activities involve light to moderate physical effort (for example, sitting in one place for extended periods of time, standing, walking, bending, lifting lightweight objects, intermittent to sustained periods of keyboarding). Majority of time is spent in a seated position with frequent opportunity to move about at will. Activities require a variety of easy muscle movements. Work activities involve a frequent need to concentrate on a variety of sensory inputs for moderate to lengthy durations at a time requiring diligence and attention to interpret effectively. There will be a need to attend to single or simultaneous tasks where accuracy of details is important. The need for detailed and precise work is high.
WCG is proud to be an equal opportunity employer – Qualified applicants will receive consideration for employment based on merit and without regard to race, color, national origin or ancestry, religion or creed, sex, sexual orientation, gender expression, gender identity, age, marital status, family or parental status, disability, genetic information, citizenship, veteran status, or any other legally recognized basis or status protected by federal, state, or local law. WCG complies with the Vietnam Era Veterans' Readjustment Act and Section 503 of the Rehabilitation Act. We promote a "One WCG" culture where all are welcome, respected, valued, and empowered to make a difference every day to advance clinical research.