Responsibilities

• Develop and manage monthly content plans that support consistent daily posting across the brand’s social platforms
• Batch-create and prepare content in advance to maintain a consistent daily content cadence
• Help identify content themes, campaigns, and opportunities that make sense for the brand
• Contribute ideas and recommendations that strengthen the overall social media direction
• Write engaging captions, calls to action, and other social copy that align with the brand’s voice
• Schedule and publish approved content across relevant social platforms
• Repurpose existing photo and video assets into additional social content
• Plan and communicate what photo and video content should be captured to support upcoming content plans, campaigns, and social media needs
• Create shot lists, content briefs, or other guidance that helps the person responsible for content capture understand what is needed
• Organize social media content and digital assets for easy access and reuse

Requirements

• You should have demonstrated experience managing social media for a business or brand and be comfortable taking meaningful ownership of your work.
• Has professional social media management experience
• Can demonstrate previous work through a portfolio, examples, or relevant accounts
• Understands how brand voice, audience, goals, and positioning should influence content
• Is comfortable developing ideas and making recommendations
• Can work independently while knowing when client input or approval is needed
• Has strong written communication and copywriting skills
• Understands short-form video and social-first content
• Understands what makes strong photo and video content for social media and can provide clear direction for content capture
• Is comfortable batching, planning, and scheduling content in advance

Preferred

• Experience with hair, beauty, lifestyle, or other visually driven consumer brands is a plus, but it’s not required.
• Experience with social media strategy is also a bonus. While this role is primarily focused on social media management and execution, we’d love someone who can contribute thoughtful ideas, help shape content direction, and make recommendations based on the brand’s goals and performance.