Responsibilities

• Build and manage an editorial roadmap aligned with GSG’s priorities, deciding which stories to tell, for whom, and in what format.
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content.
• Create a repeatable process for identifying customer outcomes and proof points, then develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing.
• Draw out strong points of view from GSG executives and subject-matter experts and turn their expertise into distinctive market-facing content.
• Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS; own communications, response capture, analysis, reporting, and insight-sharing.
• Establish lightweight standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement.
• Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events, using engagement, conversion, pipeline influence, and customer participation data to improve the program.

Requirements

• 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline, ideally in enterprise software or another complex market.
• A portfolio that demonstrates both original thought leadership and credible customer storytelling—not only campaign copy or social posts.
• Are an excellent writer, developmental editor, and interviewer who can make technical or operational subjects clear without flattening their substance.
• Have built a content, advocacy, reference, or customer-engagement program from the ground up.
• Exercise strong customer-facing judgment and can work directly with executives, Sales, Product, Client Success, and public-sector clients.
• Create structure when inputs are ambiguous, stakeholders are busy, and approvals require persistence.
• Have working knowledge of SEO and emerging answer-engine and AI-search practices, along with sound judgment about using AI to improve research and workflow.
• Can manage multiple priorities and external contributors while remaining hands-on in the work.

Preferred

• Experience marketing to state or local government audiences or working in GovTech.
• Experience with customer reference, advocacy, NPS, client communications, or retention programs.
• Familiarity with long, relationship-driven sales cycles and markets where credibility and customer proof matter more than hype.