Responsibilities

• Own the WagePath content calendar — planning, producing, and distributing content across our website, email, social, and other channels
• Ideate and craft compelling educational content across all mediums: written guides, Sales collateral, video interviews, social clips, email sequences, webinars, and more
• Create and structure content to rank in traditional search and position us to be cited in AI results — we know there's still a lot to learn here and we hope you're just as excited about that opportunity
• Ensure all content reflects WagePath's voice: credible, practical, and informative
• Plan, execute, and optimize multi-channel content campaigns targeting both our partner ICP (payroll platforms, HCM resellers) and direct client ICP (construction, landscaping, and trades contractors)
• Build and manage partner campaigns in close collaboration with the founding team — co-branded content, Sales assets, joint webinars, email campaigns, and enablement materials that help our partners tell the WagePath story to their clients
• Own campaigns end-to-end: audience targeting, messaging, creative coordination, and landing pages
• Build and manage email nurture flows for partner and direct audiences
• Produce and execute webinar and video interview content end-to-end: topic selection, speaker coordination, recording, promotion, follow-up, and repurposing clips for social
• Support event marketing across WagePath's 2026 calendar

Requirements

• 1-3+ years of B2B marketing experience in SaaS or HR tech — with experience spanning campaigns, content, and/or events
• Strong writing skills — you can translate technical subject matter into content that earns trust and drives action
• Experience owning campaigns from brief to complete — you don't wait to be handed a plan
• Familiarity with tools like Claude, HubSpot, Riverside
• Interest in building AI skills and systems into your process
• Comfort working on a small team where you own outcomes

Preferred

• Experience marketing to payroll, HCM, HR tech, or Construction Tech audiences
• Familiarity with the construction, trades, or field services industry
• Hands-on experience with SEO and AEO — writing content structured to be cited
• Prior early-stage or growth startup experience
• Entrepreneurial spirit
• Can-do attitude

Benefits

• Remote
• Direct impact — your work moves the needle
• A market that is genuinely underserved on education: content has serious pull here
• A founder with 30+ years of credibility in the industry we're marketing to
• Real ownership and the chance to shape the marketing function as WagePath scales