Content & Digital Marketing Coordinator

Responsibilities

• Develop and execute multi-platform social media strategies across Instagram, TikTok, Facebook, and YouTube aligned with brand goals, seasonal campaigns, and sales objectives
• Create high-performing organic and paid content including short-form videos, reels, graphics, photo edits, motion graphics, and ad creatives
• Produce original content using tools such as Canva, Adobe Photoshop, DaVinci Resolve, and other creative platforms
• Write scripts, hooks, captions, creative briefs, and campaign messaging tailored to different audiences and platforms
• Plan, schedule, and publish content while maintaining consistent brand voice and visual identity across all channels
• Maintain a detailed content calendar and organized digital asset library to support cross-team collaboration and campaign execution
• Stay up to date on social media trends, platform updates, trending audio, and emerging content styles to keep campaigns fresh and relevant
• Assist in content capture during events, productions, and on-campus activities, including photography and videography when needed
• Schedule and publish content; monitor engagement, comments, and DMs across platforms
• Build and design email campaigns in HubSpot, including custom HTML modules, Full Template creation and landing page components

Requirements

• 1+ years of marketing, communications, or administrative experience (internships ok)
• Proven ability to create content that performs — design, video, or copywriting
• Highly organized with strong attention to detail.
• Proficiency in analytics platforms: GA4, Meta Analytics, TikTok Analytics, YouTube Analytics
• Strong design skills using Canva and/or Adobe Creative Suite (Photoshop, Premiere, Lightroom)
• Strong Video Production Knowledge for short content
• Working knowledge of HubSpot or similar email marketing/CRM platforms
• Highly organized with the ability to manage multiple projects simultaneously
• Willingness to learn new tools and platforms.
• Clear communicator, reliable, and a collaborative team player.

Preferred

• Experience in a multi-brand or multi-division organization.
• Familiarity with Google Looker Studio or similar data visualization tools
• Knowledge in Sales and Content Funnel for marketing strategies
• Script writing experience for ads or short-form video content
• Experience managing or contributing to Meta Ads campaigns
• HTML and Javascript knowledge for emails and landing pages
• Familiarity with WordPress, Meta Business Suite, and/or email marketing platforms.
• Background in or passion for outdoor education, summer camps, or youth-focused brands
• Canva
• Adobe Illustrator & Photoshop

Benefits

• Benefits include medical, dental and vision insurance.
• Paid holidays, vacation and sick leave.
• Pali Perks:
• - Matching charitable contribution program.
• - Camper Benefit Program.
• - Pali has Heart – Get Paid to Volunteer.