Responsibilities

• Create original short-form content for TikTok, Instagram Reels, Facebook, and YouTube Shorts
• Regularly appear on camera as a personality and representative of DreamCatchers
• Take content from concept through filming, editing, publishing, and performance analysis
• Write hooks, scripts, captions, and on-screen text
• Manage the day-to-day social content calendar and posting schedule
• Monitor and respond to comments, DMs, mentions, tags, and collaboration opportunities
• Engage with our community of professional hairstylists
• Identify strong user-generated content and opportunities to feature our stylist community
• Help coordinate influencer and creator collaborations
• Repurpose existing footage into fresh, social-first content

Requirements

• 3+ years of experience in social media, content creation, digital marketing, or a related role
• Ability to work full-time and on-site in Allen, TX
• A portfolio demonstrating content you personally helped create
• Comfortable and confident appearing on camera
• Hands-on experience shooting and editing short-form video
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and social-first storytelling
• Strong instincts for hooks, pacing, trends, and internet culture
• Ability to write naturally and adapt to an established brand voice
• Familiarity with social media analytics and using performance data to improve content
• Highly organized and able to balance planned campaigns with spontaneous content opportunities

Preferred

• Beauty, haircare, fashion, or lifestyle brands
• Influencer or creator marketing
• Canva
• CapCut or Adobe editing tools
• Klaviyo
• YouTube
• Photography
• Email marketing or newsletters
• Building your own social following or creator presence
• Beauty industry experience is a plus, but creative instinct and the ability to make great content matter more.