Responsibilities

• Identify and capture real-time content opportunities in the ST Design office/studio & at project sites, including design meetings, vendor visits, sample reviews, project work, team moments, site visits, installs, photoshoots, and day-to-day creative process
• Film the Summer Thornton team and turn behind-the-scenes / making-of moments into professional, engaging social content
• Develop and execute fresh content ideas, hooks, series, and storylines across Instagram, Pinterest, email, website, blog, and other digital platforms
• Review existing photography, video, project imagery, install footage, press, and behind-the-scenes assets to identify new content opportunities
• Personally create, edit, and package short-form videos, carousels, stories, graphics, captions, covers, newsletters, and website content
• Build and maintain a content calendar and consistent publishing schedule
• Repurpose strong content across platforms, including turning social posts into blog, email, Pinterest, and website content
• Write strong hooks, captions, titles, covers, story copy, newsletter copy, and light website/blog copy
• Track content performance and recommend what to repeat, refine, or retire
• Update the website through Squarespace, including project imagery, press articles, blog posts, and other content
• Support broader marketing efforts including press, photoshoot, editor, influencer, partnership, and imagery requests
• Establish & build relationships with key influencers & brands in the social media space for crosspromotion, partnership, & brand-building opportunities
• Develop strategies & tactics to maximize online sharing of Summer Thornton content
• Coordinate with outside editors, writers, photographers, and videographers as needed
• May require occasional out-of-state travel for progress site visits, installs, photoshoots, or project and/or Principal designer related content capture

Requirements

• A deep understanding of Instagram, Reels, Stories, Pinterest, Youtube, email, and emerging content trends
• Strong taste and visual judgment, especially around interiors, color, styling, framing, and composition
• Excellent editing instincts, including pacing, music selection, titles, covers, and hooks
• Ability to turn both live studio moments and existing asset folders into compelling content ideas
• Comfort filming in real time and capturing people, process, details, and behind-the-scenes moments
• Strong writing skills for captions, newsletters, story copy, and light website/blog content
• Excellent organization and follow-through, including maintaining calendars, naming files, tracking assets, and meeting deadlines
• Ability to work independently, pitch ideas proactively, and execute without waiting for step-by-step direction