Sr. Manager, Social Strategy - (Nutricia + Kate Farms)
Danone
White Plains, NY (Remote)
$130K/yr - $187K/yrIn-houseFull-timeSenior level7+ years exp.
11 hrs ago
Content Creator & Social Media Manager
Chicago, IL (On-site)
$50K/yr – $110K/yrMid LevelFull time
Posted 4 months ago
Job Summary
Own and drive the content engine for Summer Thornton Design, turning live studio moments, project sites, and behind-the-scenes activity into engaging, multi-channel content and a scalable publishing calendar that grows brand reach.
- Content Production & Storytelling: film, edit, and package short-form video, carousels, stories, and captions from on-site shoots and studio moments.
- Editorial & Distribution: plan a content calendar, repurpose assets across website, blog, email, Pinterest, and social channels, and optimize hooks and captions.
- Audience & Partnerships: develop influencer/brand relationships and collaborate with editors, photographers, and writers to maximize shareability and cross-promotion.
Job Description
- Identify and capture real-time content opportunities in the ST Design office/studio & at project sites, including design meetings, vendor visits, sample reviews, project work, team moments, site visits, installs, photoshoots, and day-to-day creative process
- Film the Summer Thornton team and turn behind-the-scenes / making-of moments into professional, engaging social content
- Develop and execute fresh content ideas, hooks, series, and storylines across social and digital platforms including Instagram, Pinterest, email, website, blog, etc.
- Review existing photography, video, project imagery, install footage, press, and behind-the-scenes assets to identify new content opportunities
- Personally create, edit, and package short-form videos, carousels, stories, graphics, captions, covers, newsletters, and website content
- Build and maintain a content calendar and consistent publishing schedule
- Repurpose strong content across platforms, including turning social posts into blog, email, Pinterest, and website content
- Write strong hooks, captions, titles, covers, story copy, newsletter copy, and light website/blog copy
- Track content performance and recommend what to repeat, refine, or retire
- Update the website through Squarespace, including project imagery, press articles, blog posts, and other content
- Support broader marketing efforts including press, photoshoot, editor, influencer, partnership, and imagery requests
- Establish & build relationships with key influencers & brands in the social media space for crosspromotion, partnership, & brand-building opportunities
- Develop strategies & tactics to maximize online sharing of Summer Thornton content
- May require occasional out-of-state travel for progress site visits, installs, photoshoots, or project and/or Principal designer related content capture
- A deep understanding of Instagram (Posts,Reels, and Stories), Pinterest, Youtube, and email- with a strong pulse on emerging content trends
- Strong taste and visual judgment, especially around interiors, color, styling, framing, and composition
- Excellent editing instincts, including pacing, music selection, titles, covers, and hooks
- Ability to turn both live studio moments and existing asset folders into compelling content ideas
- Comfort filming in real time and capturing people, process, details, and behind-the-scenes moments
- Strong writing skills for captions, newsletters, story copy, and light website/blog content
- Excellent organization and follow-through, including maintaining calendars, naming files, tracking assets, and meeting deadlines
- Ability to work independently, pitch ideas proactively, and execute without waiting for step-by-step direction
Summer Thornton Design
Summer Thornton Design is an international force in the design world known for decorating with the wildest abandon! Summer is a best selling author, with her first book "Wonderland: Adventures in Decorating" (Rizzoli) launching as an immediate #1 New Release and Best Seller. Her work has been featured in the top shelter publications - AD, Veranda, Elle Decor, House Beautiful, The Wall Street Journal, NY Times and more including several national cover stories. Additionally she recently launched a new hospitality business, Casa Rosada Sayulita, which offers guests a private resort experience. With more than 130k+ followers on Instagram, her style is often imitated, but never replicated. Headquartered in Chicago, her firm works on projects throughout North America.Find out more at http://www.SummerThorntonDesign.com
Salaries
Posted range
$50K/yr – $110K/yr
Taken straight from the job posting.
The middle of this range ($80K) is in line with the median base salary for Social Media Manager roles in the United States ($81K).
Social Media Manager median pay in the United States
$82K/yrMost earn $70K to $98K. Based on 593 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
1 (5% of company)
Traffic Signals
Monthly Visitors
5.3K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%
Headcount Trend
Current headcount: ~22
Links
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