Content Creator & Social Media Manager at Moersch Hospitality Group | Michigan, USA | $20/hr – $25/hr

Moersch Hospitality Group

Content Creator & Social Media Manager

Michigan, USA (On-site)

$20/hr – $25/hrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own production and storytelling for social content across venues, with hands-on shooting, quick edits, and live publishing; balance trend-driven hooks with brand identity while coordinating with culinary and events teams.

Content Creation & Social: Own the visual storytelling, shooting, editing, and captions for short‑form platforms.
Production & Publishing: Plan shoots, capture quality video, and publish across multiple channels with authentic engagement.
Collaboration & Performance: Align with marketing and operations on campaigns, influencer initiatives, and performance tracking.

Job Description

Responsibilities

Develop engaging social-first content that tells authentic brand stories.
Capture high-quality photo and video content using primarily an iPhone and mobile production tools.
Edit compelling short-form videos for Instagram, Facebook, TikTok, YouTube Shorts, and other platforms.
Plan and execute content shoots at restaurants, wineries, breweries, distilleries, events, and behind-the-scenes locations.
Create content that balances current social trends with long-term brand identity.
Collaborate with marketing, culinary, beverage, events, and operations teams to bring campaigns to life.
Write engaging captions and copy that reflect each brand's voice.
Manage day-to-day publishing across multiple social media platforms.
Monitor engagement and interact with followers in a timely, authentic manner.
Stay current on platform updates, algorithm changes, emerging trends, creators, and best practices.

Requirements

A naturally creative thinker with a passion for visual storytelling.
Strong understanding of what makes content perform on social media.
Excellent eye for composition, lighting, framing, and visual aesthetics.
Experience capturing high-quality content using an iPhone.
Knowledge of camera movement, transitions, pacing, and editing techniques that keep viewers engaged.
Proficiency editing short-form video using apps such as InShot, CapCut, Adobe Premiere Pro, Final Cut, or similar software.
Understanding of consumer behavior, audience targeting, and digital marketing principles.
Comfortable appearing on camera and directing others during content shoots.
Outgoing, energetic, and confident interacting with guests, staff, and collaborators.
Highly organized with the ability to manage multiple brands and deadlines.

Preferred

Experience in hospitality, food & beverage, wine, beer, or spirits.
Experience with influencer marketing.
Basic graphic design skills (Adobe Creative Suite or Canva).
Drone photography/videography.

Moersch Hospitality Group

Moersch Hospitality Group is a family-owned and operated organization rooted in the heart of Southwest Michigan’s vibrant wine country. With a passion for creating unforgettable experiences, we proudly manage a collection of wineries, breweries, and distilleries, including Round Barn and Tabor Hill.From intimate wine tastings to lively festivals and events, our mission is to craft moments that celebrate exceptional beverages and bring people together. Our portfolio reflects a dedication to quality, hospitality, and innovation, offering a diverse range of award-winning wines, craft beers, and premium spirits.In addition to our hospitality venues, we operate Entente Spirits, our wholesale division, which extends the reach of our products beyond Southwest Michigan. Through Entente Spirits, our wines, beers, and spirits are proudly featured in retail locations and restaurants, allowing us to share the Moersch experience with a wider audience.Whether you’re visiting one of our properties or enjoying our products at home, Moersch Hospitality Group is committed to delivering excellence in every sip and every moment.

Founded in 1992

Baroda, Michigan, USA

20 employees (5 in marketing)

moerschhg.com