Content Creator

Responsibilities

• Video Creation:
• - Drive development of performance-focused creative concepts from a deep understanding of what converts—applying independent judgment to develop hooks, formats, and narratives that resonate with Home Chef’s target consumer and meet paid media objectives
• - Execute the full production process for performance social content in collaboration with the video team—including on-camera shooting, UGC-style and lifestyle formats, shot lists, storyboards, and editing—from concept through final delivery
• - Utilize Adobe Premiere Pro + After Effects editing software to edit high-quality videos that engage our target audience across various social media channels
• - Optimize videos for different social media platforms by adhering to their specific formatting and duration requirements
• - Write the words that carry the work—hooks, captions, on-screen text, and short scripts—in Home Chef’s voice and each platform’s native style
• - Create light supporting design—simple graphics, text overlays, thumbnails, and templated end cards—to keep content polished, consistent, and on-brand
• - Exercise independent creative judgment in evaluating content quality and effectiveness, incorporating team feedback to continuously raise the standard of video output
• Cross functional collaboration
• - Actively contribute to performance creative brainstorms by bringing original data-informed insights—synthesizing platform research, competitive analysis, and audience behavior to contribute to new content directions for Home Chef’s paid and organic social channels

Requirements

• - A four year degree program at an accredited college or university or equivalent work experience
• - Proficient in on-camera production, UGC-style and lifestyle shooting, and video editing, with hands-on experience using Adobe Premiere Pro + After Effects; strong understanding of what makes performance creative work across paid social platforms
• - Strong creative instincts paired with analytical thinking—comfortable using performance data to evaluate content effectiveness and inform creative decisions
• - Light copywriting ability—comfortable writing short-form social copy, hooks, captions, and on-screen text that fit a brand voice and convert
• - Basic design fluency—able to build simple graphics, text overlays, thumbnails, and templated assets in tools such as Canva, Figma, or Adobe Photoshop/Illustrator
• - Excellent communication skills with the ability to communicate ideas, present work, and execute on feedback
• - Ability to manage a high volume of performance creative deliverables in a collaborative team environment, pivoting quickly based on platform trends, campaign needs, and performance insights without sacrificing quality
• - A portfolio showcasing previous video projects or relevant work samples is highly desirable, with any copywriting or design samples a plus

Preferred

• A portfolio showcasing previous video projects or relevant work samples is highly desirable, with any copywriting or design samples a plus

Benefits

• - Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
• - Medical, dental, vision, life and disability insurance available
• - Paid holidays, sick time and vacation time
• - 401k program
• - Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses