Content Creator & Community Growth Specialist

Responsibilities

• On-Camera Content Creation
• - Serve as an engaging, recognizable on-camera representative of SYRCLE.
• - Create authentic, conversational videos for Instagram Reels and TikTok.
• - Film direct-to-camera content about adult friendships, NYC social life, hobbies, and meaningful connections.
• - Develop creative hooks, compelling storytelling, and clear calls to action.
• - Produce spontaneous lifestyle content, NYC footage, and voiceover videos.
• - Batch-create content efficiently to maintain consistent publishing.
• - Experiment with different content formats to identify what resonates with our target audience.
• NYC Street Interviews & Community Outreach
• - Conduct engaging street interviews with NYC residents about friendship, community, and social experiences.

Requirements

• NYC-based or able to travel throughout New York City regularly.
• Confident, bubbly, outgoing, and comfortable appearing on camera.
• Comfortable approaching strangers and conducting street interviews.
• Strong verbal communication and interpersonal skills.
• Experience creating original short-form video content.
• Familiarity with Instagram Reels, TikTok, and organic social media engagement.
• Creative, resourceful, and comfortable working independently.
• Strong interest in community building, lifestyle experiences, and meaningful human connections.
• Ability to manage time efficiently within a flexible, limited-hour schedule.

Preferred

• Experience with street interviews, public-facing content, or brand representation.
• Experience growing social media accounts or online communities.
• Background in content creation, digital marketing, event promotion, or community engagement.
• Understanding of content strategies that encourage audience action and customer conversions.
• Familiarity with NYC’s social, lifestyle, and creator communities.