Brand & Community Manager

Responsibilities

• Own our social channels end to end: YouTube, X, Instagram, TikTok, LinkedIn, and Reddit, from strategy and calendar to posting and reporting. You are making the content, not scheduling someone else's.
• Make compelling content: print timelapses, build-log videos, teardowns, engineering deep dives, customer stories, and behind the scenes of a hardware startup scaling up. Comfort with editing and basic video production required.
• Build and run our Discord and community spaces where reservation holders, kit builders, and future customers live. Keep it active, welcome newcomers, run AMAs and build challenges, surface community content, and turn early owners into evangelists.
• Manage the creator pipeline: identify YouTubers and influencers in 3D printing, machining, and maker spaces, send out review and demo units, negotiate and track collaborations.
• Run our paid advertising (Meta, Google, YouTube) including budget, creative, and measurement.
• Coordinate PR moments: launches, milestones, and first prints shipping.
• Report on what works: growth, engagement, sentiment, and conversion from follower to reservation. You will have a real budget and real accountability for how it's spent.

Requirements

• 3+ years running social, content, or brand for a product company (hardware, gaming, hobbyist, or maker-adjacent experience is a big plus).
• A portfolio of content you personally made that performed.
• Discord or community management experience with real, active communities.
• Experience working with creators and influencers and running paid campaigns.
• Self-directed and hands on. We are a small team; there is no agency below you.

Preferred

• You own a 3D printer, hang out in maker spaces, or can explain why laser powder bed fusion is cool to a stranger.
• Basic video production (shooting and editing) and comfort on camera.
• Familiarity with Meta Ads Manager, Google Ads, and standard analytics tooling.
• Experience working alongside AI, knowing when it is appropriate to use it and when it is not.

Benefits

• Benefits: available and discussed during the interview process, offered based on role and eligibility.