Responsibilities

• Concept, photograph, film, and edit content across Casa Primary’s community and founder channels.
• Create compelling short-form video for Instagram, TikTok, Facebook, and LinkedIn.
• Capture everyday community moments, programming, events, partnerships, seasonal campaigns, and founder-led content.
• Keep Casa Primary’s social presence current and culturally relevant through timely, trend-aware content, translating relevant formats, sounds, conversations, and cultural moments through the Casa Primary lens.
• Proactively identify content opportunities and bring new concepts, series, formats, and creative ideas to the team.
• Create content that supports brand growth, community building, membership awareness, partnerships, and outreach.
• Capture a balance of elevated editorial photography and natural, candid, social-first content.
• Build a consistent library of high-quality photography and video for use across Casa Primary’s digital channels.
• Think ahead creatively, particularly around seasonal moments, ensuring content is captured and edited well before it needs to go live.
• Move quickly when trends, events, or timely opportunities call for a fast turnaround.

Requirements

• A strong portfolio across professional photography, videography, and short-form social content.
• Excellent editing skills with a fast turnaround.
• A sophisticated eye for composition, lighting, movement, and visual storytelling.
• A strong understanding of Instagram, TikTok, Reels, and evolving social formats.
• A natural instinct for what feels culturally and visually current.
• The ability to recognize emerging trends and quickly translate the right ones into content that feels authentic to Casa Primary.
• Strong storytelling instincts across both community and founder-led content.
• Experience capturing children, families, people, spaces, events, and lifestyle content naturally and beautifully.
• An understanding that great content should not only look good, but contribute to growth, awareness, engagement, and community.
• Strong creative initiative and the ability to consistently bring ideas rather than wait for assignments.