Content Creator - Associate

Responsibilities

• Post 1-3 social media videos per week with a focus on media review content — movie/pop culture TV reviews & vinyl reviews primarily, but will expand to POV content, BTS work, food reviews, local event headlines, and creative shorts as long as there is depth.
• Respond to Doordash, Google, and Yelp reviews with personality and authenticity, but following our brand voice.
• Acquire 5-10 new reviews each month.
• Research & write TechTown, City of Detroit, and Wayne County grants following our guidelines.
• Create eye-catching graphics for in-store promotions, digital media for socials & sharing.
• Work with store owner & management to write, develop, and execute additional comprehensive social media strategies across 4 platforms -Facebook, Instagram (& our finsta), Twitter, TikTok - to promote the restaurant’s brand, menu offerings, events, and special promotions.
• Create eye-catching visuals, including graphics and potentially animations, to highlight our culinary creations.
• Manage weekly social media postings with engaging captions, hashtags, and calls-to-action that resonate with our target audiences.
• Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activity; use this data to refine content strategies.
• Implement targeted advertising campaigns to reach specific demographics and increase reservations or online orders.

Requirements

• Experience in social media management within the hospitality or restaurant industry is great, but not necessary! Much more into your personal creativity and art you've created.
• Strong graphic design skills with proficiency in Adobe Photoshop, Illustrator, and/or Adobe Creative Suite; basic video editing skills are a plus. Canva is great too, but our design standards are high. If you're a Canva user and want to share with us your portfolio, please select only your highest quality, non-template work.
• Familiarity with social media marketing strategies, keyword research, and branding principles.
• Exceptional social & communication skills with a wide vocabulary.
• Experience using social listening tools and web analytics platforms such as Google Analytics to measure campaign success.
• Knowledge of Meta Advertising platform for creating targeted ad campaigns that drive engagement and conversions.
• Excellent proofreading skills ensuring all content is polished and aligned with brand voice.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong relationship management skills with an emphasis on community engagement and public relations.
• Experience with social media management tools like Hootsuite or Buffer for scheduling and analytics reporting.

Preferred

• @revivalofthefittest, for the focus on culture, natural situational humor, and interesting stories
• @smoked.americanbbq for the POV shots, meat shots, consistency, speed, and clarity. very genuine.
• @sable.boulangerie for the color-grading, great angles, and delicate presentation.
• Your interview will consist of you presenting your work and/or a social media series or angle to me. Really any artistic, promotional angle for our brand.

Benefits

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave