Responsibilities

• Lead the strategic planning, development, and execution of content for a variety of segments.
• Develop innovative, fresh and diverse strategies across the customer journey
• Manage the development of programs of work for campaigns (print and digital), events (3rd party, proprietary, etc), social media, web, etc.
• Oversee all aspects of content creation and ensure it aligns with brand strategy and guidelines
• Ensure feedback loop of campaign and content progress and success. Refines strategies and drives continuous improvement.
• Leverage AI tools in workflows to enhance content ideation and production efficiency a
• Manage internal and external creative partners and vendors—from briefing and onboarding through delivery and quality control—to ensure work is on time, on budget, and aligned with strategic objectives.
• Collaborate closely with cross-functional teams, including Marketing Directors, to ensure content aligns with marketing campaigns and initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of proven experience in B2B marketing, digital marketing, or campaign strategy.
• Demonstrated ability to drive creative execution, explore diverse approaches, and identify the most effective strategies for brand impact.
• Comfortable challenging the status quo and pushing the organization to embrace new, innovative approaches to content.
• Experience with content creation workflows for both internal and external agencies
• Proficiency in content creation and workflows.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Benefits

• medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
• Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
• Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
• Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.
• Support Your Community. We make a difference through volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.