Content and Copywriter Strategist

Roanoke, IN (On-site)

$67K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Copywriter role covering Brand, Digital, Retail, and Social content with a focus on storytelling and brand voice. Requires 3–5+ years of copywriting experience and a strong portfolio; a Bachelor’s in Journalism/Communications is preferred. Benefits include comprehensive health, retirement, and time-off programs. Collaboration with cross-functional teams is essential.

Job Description

Responsibilities

  • Brand & Campaign: Copy writes seasonal campaign messaging that supports product launches and brand initiatives
  • Develops headlines, taglines, and storytelling concepts aligned with Vera Bradley’s voice
  • Translates print stories and design inspiration into engaging, customer-facing narratives
  • Digital & E-Commerce: Writes product descriptions that highlight function, craftsmanship, and style
  • Creates homepage, landing page, and promotional copy
  • Develops email marketing content (subject lines, preview text, body copy)
  • Supports SMS, paid social, and digital ad copy
  • Retail & Experiential: Writes in-store signage and visual merchandising copy
  • Supports packaging, gifting messages, and branded collateral
  • Contributes to seasonal window storytelling and retail activations

Requirements

  • High school graduate
  • Bachelor's degree in Journalism or Communications or equivalent experience preferred
  • 3–5+ years of copywriting experience (retail, fashion, lifestyle, or DTC preferred)
  • Strong portfolio showcasing campaign, product, and digital work
  • Deep understanding of brand voice development and storytelling
  • Ability to balance creativity with conversion-focused writing
  • Exceptional grammar, editing, and proofreading skills
  • Experience working cross-functionally with design, merchandising, and marketing teams
  • Knowledge, Skills, and Abilities including strategic thinking, attention to detail, collaboration, and ability to manage multiple projects
  • Working knowledge of Microsoft Office software

Preferred

  • Bachelor's degree in Journalism or Communications or equivalent experience preferred
  • 3–5+ years of copywriting experience (retail, fashion, lifestyle, or DTC preferred)
  • Strong portfolio showcasing campaign, product, and digital work
  • Deep understanding of brand voice development and storytelling
  • Ability to balance creativity with conversion-focused writing
  • Experience working cross-functionally with design, merchandising, and marketing teams
  • Strong Macintosh computer skills with InDesign experience a plus
  • Experience with digital, social, and email marketing copywriting

Benefits

  • Health Benefits Vera Bradley offers a variety of medical, dental and vision programs to meet your family’s health care needs.
  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • Dental
  • Vision
  • Flexible spending accounts
  • Survivor Benefits Life insurance provides peace of mind for your family should the unexpected happen.
  • Employer provided 2X your salary in life insurance
  • Accidental Death and Disability insurance
  • Voluntary life insurance for you, your spouse and your children
  • Income Protection If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.
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Vera Bradley

Vera Bradley began as an instinct. An instinct fueled by the optimism, passion, and bold self-expression of our founders, who imagined a more colorful, beautiful world — specifically a more beautiful world of bags and travel accessories. They listened to themselves and invited generations of women to listen to be their own muses. That, together with a passion for design, artistry, and craft, has inspired independent women everywhere to embrace their very personal and unique individual styles. We exist to champion all the ways women move today, enriching everyday moments and playing a supporting role in their adventures. We do that by listening to our own muse, and to yours. In a very real sense, Vera Bradley belongs to every woman who rejects the notion of sameness and the suggestion of conformity and chooses to be bold and expressive in all the ways that matter to them. Vera Bradley designs for you because Vera Bradley is you. And you are your own muse. Our vision of hope ... Vera Bradley Co-founders Barbara Bradley Baekgaard and Patricia R. Miller began raising funds for breast cancer research in 1993 after the loss of their dear friend, Mary Sloan. Since then, their genuine commitment to this cause has evolved into the Vera Bradley Foundation for Breast Cancer. Together with our donors, event participants and volunteers, we hope for a future free from breast cancer. $25.7 million in contributions have been raised so far to support critical advancements in breast cancer research. Learn more @ www.verabradley.org.

Founded in 1982
Roanoke, IN, US
1.4K employees (106 in marketing)