Responsibilities

• Responsible for the day-to-day management of Ithaca College’s social media presence across Instagram, TikTok, Facebook, and LinkedIn.
• Translate priorities into platform-appropriate content that reflects the brand while allowing authentic, multi-voiced expression.
• Manage social media community engagement, monitor sentiment, respond to comments, and foster positive, inclusive interactions.
• Support an influencer and earned media program by identifying opportunities to extend brand reach via trusted voices.
• Recruit, train, and manage a team of student creators, providing guidance and brand education for high-quality output.
• Maintain a reliable content cadence, balancing planned editorial content with timely, trend-aware storytelling.
• Collaborate with MarCom and cross-functional partners to align social media with campaigns and institutional storytelling.
• Work with creative multimedia teams and contractors to produce photo and video assets for channels.
• Generate performance reports and apply insights to adjust strategy and share learnings with stakeholders.
• Stay informed on evolving platforms and trends, recommending innovations that align with brand integrity.

Requirements

• Bachelor’s degree in a related field and 3–5 years of experience developing social media content strategies for visual/video-forward platforms like TikTok and Instagram.
• Experience managing social communities in an active, responsive, values-aligned way, including moderating comments and identifying earned engagement opportunities.
• Technical proficiency with video production, including video and audio editing for social media.
• Experience using social analytics to inform content strategy, cadence, and engagement approaches.
• Experience supervising or coordinating contributors such as students or interns with coaching and creative development emphasis.
• Strong editorial judgment for tone, timing, and relevance in fast-moving digital environments.
• Excellent written and verbal communication, with ability to collaborate across teams and explain strategy to stakeholders.

Preferred

• Experience bringing outside-in perspectives and bold strategy.
• Experience across industries beyond higher education and willingness to challenge the status quo.

Benefits

• Healthcare including vision and dental
• Generous Paid Time Off Policies
• 403B Retirement Savings Plan with Matching Employer Contribution
• EAP
• Flexible Work Plans
• Educational Benefits
• Career-Enhancing Trainings
• For an overview of our benefit offerings, please visit https://www.ithaca.edu/human-resources/employee-benefits-wellness