Responsibilities

• Writes, edits, and produces high engagement, strategic content that reflects the HPM brand's voice, style, and tone.
• Leads implementation of content marketing strategy including company website, blog, email, newsletters, and social media platforms.
• Works in tandem with the proposal content captain and the technical team translating complex content into digestible information based on audience.
• Develops project information for profile sheets, website and proposals.
• Oversees all custom digital marketing plans and campaigns, reports on campaign metrics, and makes recommendations for optimization of all SEM campaigns.
• Establishes and maintains HPM as thought leaders in target industries at speaking engagements in front of target audiences, white papers, or case studies.
• Maintains company award calendar, makes strategic recommendations, and produces award submittals for projects and people across the company.
• Develops and maintains relationships with media representatives and presents story ideas based on current marketing strategies and messaging per region.
• Creates and manages marketing content calendar; coordinates content with current campaigns and social media channels.
• Develop content in a variety of formats – including long- and short-form, website copy, short teasers, newsletter copy, webinar scripts, video clips, and social posts

Requirements

• 3-5 years of experience telling stories and developing content in a communications- or content-focused role
• Understanding of how to use AI tools to help content development
• Strong project management, collaboration, and communication skills
• Understanding of best practices for multimedia projects and ability to partner with creative and other teams
• Basic understanding of SEO, content categorization and structure, content development, distribution, and measurement
• Understanding of best practices and the ability to post to all social channels