Responsibilities

• Help shape Traversal’s social and content strategy and own the day-to-day content calendar, identifying the stories, ideas, formats, and channels that can have the greatest impact
• Own day-to-day social content across Traversal’s channels, particularly LinkedIn and X, while exploring how we should show up on Reddit and other platforms
• Write thought leadership for Traversal’s founders and other leaders, and build programs that help engineers, researchers, and other employees develop and distribute their own content
• Develop and execute new content programs, including Traversal’s newsletter strategy, recurring video series, and other formats that give people a reason to keep paying attention
• Partner closely with our Brand Designer to develop creative concepts, campaigns, and social-first content that pair strong writing with visuals that stand out
• Contribute creative concepts and copy for advertising, out-of-home, product launches, events, and other brand moments
• Partner with our communications agency on media pitches, awards, and other opportunities to turn Traversal’s technology, customers, research, and people into compelling external stories
• Track what resonates across channels and continually experiment with new ideas, formats, distribution strategies, and AI-powered workflows to improve our content and extend its reach

Requirements

• 3–5 years of experience in content, social, brand, communications, or a related marketing role, ideally at a fast-growing technology company or startup
• Exceptional writing and editing skills, with the range to write everything from sharp social copy to newsletters and executive thought leadership, including in other people’s voices
• Strong creative instincts and a track record of finding fresh angles, hooks, formats, and ideas that earn attention rather than blend into the feed
• Deep understanding of social media and how content travels, particularly on LinkedIn and X, with strong instincts for what makes people stop, engage, and share
• Experience working with complex or technical subject matter and the curiosity to quickly develop fluency in AI, infrastructure, and the problems Traversal is solving
• Experience developing and managing content across different formats and programs, from social and newsletters to employee-led content and recurring series
• Comfortable moving between strategy and execution, managing multiple projects, and collaborating closely with designers, executives, technical teams, agencies, and other partners

Preferred

• Experience in AI, infrastructure, developer tools, cloud, observability, cybersecurity, or another adjacent technical category
• Experience growing a brand or executive presence on X, Reddit, or other channels beyond LinkedIn
• Experience developing creative concepts and copy for broader brand campaigns, including advertising, out-of-home, events, or other physical experiences
• Experience conceiving or producing video content, from developing the concept and script to working with external production partners

Benefits

• health insurance
• additional benefits