Consumer Product Marketing Lead, Video

Responsibilities

• Define and lead the product marketing strategy for Discovery surfaces across Meta's apps, including Feed, Reels, and content recommendation experiences
• Develop deep audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features and experiences
• Influence product roadmaps and feature development by synthesizing consumer research, competitive landscape analysis, and behavioral data into actionable recommendations
• Craft compelling positioning and messaging frameworks that articulate the value of Meta's discovery experiences to consumers, creators, and cross-functional partners
• Lead end-to-end go-to-market planning for major discovery product launches, including goal-setting, success metrics, integrated campaign development, and cross-functional coordination
• Partner with brand, channel, and growth marketing teams to develop outbound marketing strategies that drive awareness, engagement, and long-term retention on discovery surfaces
• Serve as the strategic voice of the consumer within the Discovery product organization, ensuring user needs and market dynamics shape product decisions
• Build and present executive-level narratives and strategic recommendations to senior leadership across product, marketing, and policy organizations
• Lead and mentor other product marketers on the team, establishing best practices for insight generation, GTM execution, and cross-functional collaboration
• Identify and frame complex, ambiguous problems across the discovery ecosystem and develop structured action plans that align stakeholders and drive measurable outcomes

Requirements

• 10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams
• Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale
• Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations
• Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences
• Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches

Preferred

• Experience leading and developing other product marketers in a matrixed organization
• Experience marketing algorithmic content discovery, social feed, or short-form video products (e.g., Reels, Feed, or equivalent surfaces)
• MBA or graduate degree in a relevant field such as Marketing, Business, or Communications
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience applying AI-powered tools or personalization technologies to consumer product marketing workflows or campaign development
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)