Consumer Marketing Lead

Responsibilities

• Own day-to-day consumer marketing execution at Stake.
• Leadership sets the direction; you make it happen across social, radio, Google paid and organic search, and contests, and you keep it running week after week.
• Launch new channels, starting with a refreshed social presence and radio, manage the content calendar, work with vendors and creative partners, and be able to dive into the data to determine what is working and where there is opportunity for improvement.
• Report to the CEO and work closely with our operations and growth teams.
• Day to day, expect content planning and posting, campaign launches, vendor check-ins, contest management, and weekly performance reviews.
• Search: Manage day-to-day Google paid search (Google Ads) and organic search (SEO) with agency or in-house support.
• Keep campaigns, landing pages, and budgets on track.
• Social Media: Own Stake's consumer social channels (Instagram, TikTok, Facebook, and others as they fit), including the content calendar, posting cadence, and community engagement.
• Shoot, edit, and post social-first content, including short-form video, and work with creators and design partners when needed.
• Monitor and respond to comments, DMs, and mentions.

Requirements

• 3 to 4 years of consumer marketing experience, with hands-on ownership of social media channels for a brand or consumer app.
• A portfolio or examples of social content and campaigns you created or ran.
• Able to shoot, edit, and post social-first content on your own.
• Experience launching or managing at least one paid channel beyond social (radio, audio, search, or similar).
• Working knowledge of Google paid search (Google Ads) and organic search (SEO). You do not need to be an expert.
• Comfort with social scheduling and analytics tools (Sprout Social or similar), and design or video editing tools such as Canva, CapCut, or Adobe.
• Organized and dependable, with a track record of getting campaigns out the door on time and on budget.
• Clear, sharp writing for short-form copy, scripts, and promotions.
• Comfortable working with data and turning results into plain-language updates.

Preferred

• Experience marketing a consumer fintech or banking app, including working within compliance review.
• Experience driving app downloads and sign-ups for a consumer mobile app.
• Experience running radio or audio campaigns, including working with stations or media buyers.
• Experience running sweepstakes, contests, or referral promotions.
• Background in proptech, multifamily, or real estate, especially marketing to renters or people who are moving.
• Experience managing freelancers or agencies.
• Familiarity with Google Ads, Meta Ads Manager, or Google Analytics.