Consumer Field Marketing Manager

Responsibilities

• Manage marketing programs from strategy and planning through creative development, execution, and measurement, partnering with internal teams and agencies to ensure alignment with business priorities, client needs, brand standards, and program objectives.
• Build strong relationships with field partners and effectively communicate marketing strategies, plans, timing, and program updates.
• Measure and evaluate program performance and ROI to identify insights, best practices, and opportunities for optimization.
• Leverage Voice of the Associate (VOA), Voice of the Customer (VOC), usability research, and other relevant insights to inform marketing strategies and program decisions.
• Identify and implement opportunities to improve processes, program effectiveness, and execution.
• Manage multiple initiatives and competing priorities in a dynamic environment.
• Travel occasionally to support onsite marketing activities and collaborate with field partners.

Requirements

• Bachelor’s degree or equivalent relevant experience.
• 3-5+ years of experience in marketing, channel management, product management, sales, or a related discipline.
• Demonstrated experience developing and executing marketing programs or campaigns that support client engagement and business objectives.
• Experience managing creative agency, vendor, and/or external partner relationships.
• Strong project and program management skills, with demonstrated ability to manage multiple priorities and stakeholders.
• Ability to use performance results, research, and insights to inform decisions and optimize marketing programs.
• Strong relationship-building, collaboration, and influencing skills, with the ability to work effectively across functions and teams.
• Ability to navigate complex business challenges and collaborate across multiple teams to develop solutions.
• Excellent written, verbal, and presentation communication skills.
• Proactive, results-oriented approach with a commitment to continuous improvement and high-quality execution.

Benefits

• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.