Senior Field Marketing Manager

Responsibilities

• Help shape and execute field marketing plans. Partner with field marketing leadership to develop plans aligned with business priorities, sales objectives, and pipeline goals. Own programs from planning through execution and optimization.
• Drive net-new pipeline and accelerate opportunities. Build high-impact programs that generate qualified pipeline, engage target accounts, and accelerate opportunities, with a relentless focus on improving results.
• Be a strategic partner to Sales. Build strong relationships with Sales leadership and go-to-market teams to align priorities, identify opportunities, and drive effective engagement and follow-up.
• Create differentiated field experiences. Develop innovative programs across owned events, third-party conferences, executive experiences, and other field marketing initiatives.
• Own program budgets and execution. Manage event calendars, budgets, vendors, and execution while maximizing efficiency and ROI.
• Share learnings and performance metrics. Ensure the right metrics are tracked, keep leadership and cross-functional partners informed, and identify opportunities to optimize performance.
• Build for scale and innovation. Develop repeatable playbooks, streamline processes, and experiment with new approaches to drive greater impact.

Requirements

• 6+ years of experience in field marketing, demand generation, or event marketing, ideally within a high-growth SaaS or technology company.
• A hacker's mentality. You obsess over finding creative ways to improve performance, maximize efficiency, and scale successful programs.
• Ability to navigate ambiguity. You adapt quickly, take ownership, and find a path forward even when the roadmap isn't clear.
• Strong attention to detail. You manage multiple programs, budgets, and priorities while delivering exceptional experiences.
• A hands-on mentality. You're willing to roll up your sleeves and do what it takes to get the job done.
• Excellent verbal and written communication skills. You're comfortable engaging directly with executives, Sales leaders, and cross-functional stakeholders.
• Bias for speed. You thrive in fast-moving environments, make decisions quickly, and maintain momentum while driving measurable results.
• Proven expertise in field marketing. You understand how to reach target audiences through the right mix of events, partnerships, and experiences that generate pipeline and maximize ROI.

Preferred

• Salesforce and Outreach knowledge is strongly preferred.