Field Marketing Manager

Responsibilities

• Field Marketing Strategy and Regional Planning
• Develop and execute an integrated US field marketing strategy aligned with regional sales objectives, demand generation priorities, and revenue targets.
• Own and manage the annual and quarterly US field marketing calendar, encompassing hosted events, industry conferences, executive engagement programs, partner initiatives, and targeted account-based campaigns.
• Work closely with Sales leadership and Account Executives to identify priority industries, geographic markets, target accounts, and enterprise buyer segments.
• Translate commercial priorities into measurable field marketing initiatives supporting new customer acquisition, pipeline acceleration, and account expansion.
• Evaluate event sponsorships, partnerships, and marketing opportunities based on audience relevance, target account coverage, expected commercial outcomes, and cost-effectiveness.
• Manage field marketing budgets, forecasts, vendor relationships, event contracts, and program expenditure.
• Establish scalable regional marketing playbooks and processes that can be replicated across other markets.
• Event Management and Executive Engagement
• Own end-to-end planning and execution of US field marketing events, including executive dinners, CMO and CFO roundtables, regional workshops, grassroots meetups, customer events, conferences, and industry networking programs.

Requirements

• 4–7 years of relevant experience in B2B field marketing, regional marketing, enterprise events, demand generation, or account-based marketing.
• Demonstrated ownership of an annual field marketing calendar, preferably involving 30 or more events or programs.
• Experience independently managing executive dinners, regional roundtables, conferences, trade shows, and targeted marketing initiatives.
• Proven ability to design marketing programs that contribute to qualified meetings, sales opportunities, and pipeline growth.
• Strong understanding of enterprise B2B sales cycles, target account engagement, and multi-stakeholder buying processes.
• Experience collaborating with Account Executives, SDRs, Marketing leadership, and other commercial teams.
• Hands-on experience with Salesforce, HubSpot, or comparable systems for campaign management, attribution, and reporting.
• Experience managing marketing budgets, negotiating with vendors, and evaluating program ROI.
• Ability to confidently engage senior marketing executives, business leaders, and industry stakeholders.
• Strong analytical, project management, operational, and communication capabilities.

Preferred

• Experience in B2B SaaS, MarTech, AdTech, marketing analytics, marketing measurement, attribution, enterprise data platforms, or related technology industries.
• Familiarity with concepts such as Marketing Mix Modelling (MMM), incrementality testing, causal measurement, multi-touch attribution, and marketing effectiveness.
• Experience engaging enterprise retailers, ecommerce businesses, omnichannel brands, consumer-facing organisations, and advertising agencies.
• Existing relationships with US industry conferences, marketing communities, event organisers, executive networks, or event partners.
• Experience with ABM tools such as 6sense, Demandbase, ZoomInfo, or similar account intelligence platforms.
• Familiarity with event management platforms such as Goldcast, Splash, Bizzabo, Luma, Cvent, or equivalent tools.
• Experience producing and amplifying event-related content across newsletters, social media, podcasts, and digital channels.
• Exposure to customer advocacy programs, executive communities, customer advisory boards, or industry partnerships.
• Experience applying marketing analytics or experimentation methods to assess campaign effectiveness.
• Experience working within a growing SaaS organisation that requires both strategic thinking and independent execution.

Benefits

• Health insurance