Field and Local Marketing Specialist

Responsibilities

• Execution Coordinate local activation of national, seasonal, evergreen,referral, and grassroots campaigns for Owned & Franchise Schools.
• Support new pool openings, established schools, and locations needing targeted Marketing assistance.
• Partner with Franchise Support and Owned Pool Operations on community events, partnerships, local promotions, and school-specific needs.
• Verify school details, offer terms, campaign timing, and approved messaging before launch.
• Conduct and document recurring school Marketing audits, reviewing brand presentation, digital touchpoints, local listings, materials, and execution quality.
• Review Google Business Profiles and other local visibility opportunities; flag inaccuracies and recommend practical improvements.
• Coordinate owners, deadlines, follow-up actions, and resolution tracking; escalate material risks or exceptions.
• Use HubSpot hands-on to build, edit, test, and coordinate approved emails, forms, lists, campaigns, and workflows.
• Support segmented communications spanning lead nurture, trial booking, enrollment, engagement, retention, referrals, and win-back.
• Create trackable URLs, UTMs, QR codes, and campaign identifiers; conduct launch QA and check local accuracy.

Requirements

• 2–4+ years of Marketing, field/local Marketing, or Marketing coordination experience.
• Hands-on HubSpot experience with campaigns, email, lists, forms, workflows, or related CRM activity.
• Strong project coordination, organization, accuracy, follow-through, and written/verbal communication.
• Ability to juggle requests and collaborate effectively across remote teams and external partners.
• Familiarity with local campaign execution, digital Marketing fundamentals, tracking, and Microsoft 365.
• Willingness to travel occasionally for school visits or Marketing initiatives.
• Must have Multi-location experience

Preferred

• Franchise, membership, education, fitness, wellness, or family-focused experience.
• Canva proficiency and Adobe Creative Cloud graphic design capabilities.
• Google Business Profile, local SEO, grassroots Marketing, events, and new-location opening support.
• Experience with social media tools, vendor coordination, and responsible use of AI for productivity.

Benefits

• Hybrid/WFH flexibility with a collaborative home base in the Chicago area
• Comprehensive health benefits with a substantial employer premium contribution
• Competitive time off program
• 401k with company match
• Competitive total compensation package including 15% performance bonus eligibility.