Demand Generation Strategist
Clients Blackbox, Inc.
USA (Remote)
$65K/yr - $90K/yrAgencyFull-timeMid level4+ years exp.
3 hrs ago
CONFIDENTIAL Director, Demand Generation
Atlanta, GA (Hybrid)
$125K/yr – $250K/yrDirector/Executive10+ years expFull time
Posted 4 days ago
Job Summary
Own and drive demand generation programs across multiple market segments, lead a team of campaign managers and analysts, and consistently move pipeline and revenue through multi‑channel campaigns, optimization, and lifecycle marketing.
- Lead multi‑channel campaigns and optimize lead quality
- Develop target markets, personas, and messaging with senior stakeholders
Job Description
Responsibilities
- Demand Generation Strategy:
- Support the development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.
- Drive pipeline growth through demand creation and demand capture programs.
- Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies.
- Contribute to defining target markets, buyer personas, and messaging frameworks.
- Team Leadership:
- Manage and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts.
- Promote a collaborative, accountable, and performance‑driven team culture.
- Provide coaching, feedback and professional development support
- Campaign Operations and Optimization:
Requirements
- Bachelor's Degree or equivalent experience, advanced degree preferred
- Typically 10+ years Experience in demand generation, digital marketing, or related fields
- Proven experience managing demand generation programs and leading teams
- Demonstrated success driving measurable pipeline and revenue impact
- Strategic Execution: Ability to translate strategy into actionable plans and successful campaigns
- People Leadership: Strong team leadership, coaching, and development capabilities
- Data‑Driven Approach: Skilled in analytics, reporting, and performance optimization
- Marketing Automation & CRM: Proficiency with platforms such as HubSpot, Marketo, or Pardot, and CRM systems
- Collaboration: Strong communication and cross‑functional partnership skills
- Results Orientation: Proven track record of meeting demand generation KPIs and improving performance
Preferred
- advanced degree preferred
Benefits
- medical, dental, and vision plans
- life and disability insurance
- a 401(K) savings plan
- an employee stock purchase plan
- eleven (11) Company observed holidays
- PTO and a comprehensive leave program
- Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904
TriNet
3.6 Glassdoor
TriNet (NYSE: TNET) provides small and medium-size businesses (SMBs) with full-service HR solutions tailored by industry. To free SMBs from HR complexities, TriNet offers access to human capital expertise, benefits, risk mitigation and compliance, payroll and real-time technology. From Main Street to Wall Street, TriNet empowers SMBs to focus on what matters most—growing their business.
Founded in 1988
Dublin, California, USA
4.5K employees (81 in marketing)
58% recommend to a friend
78% CEO approval
Salaries
Posted range
$125K/yr – $250K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
81 (2% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$856.7M
Last Raise
$400M
Post IPO Debt, 3 years ago
Funding History
- Aug 2023Post IPO Debt • $400M
- Mar 2022Post IPO Equity • $16.7M
- Dec 2016Post IPO Secondary • $440M
Traffic Signals
Monthly Visitors
1.5M
Monthly Google Ads Budget
$171.3K
Traffic Source Mix
Search
15.2%
Direct
58%
Referral
25.5%
Social
0.8%
Paid
0.4%
Headcount Trend
Current headcount: ~4.5K
Links
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