Community Marketing Assistant (CMA)

Responsibilities

• Greet and assist prospective residents by providing information on apartments, amenities, pricing, availability, and community offerings.
• Create engaging photos, video, and written content for social media and other approved marketing platforms.
• Highlight the community, resident events, campus life, amenities, local attractions, and leasing opportunities through creative marketing.
• Assist with social media management, including posting, monitoring trends, responding to inquiries, and maintaining a consistent content schedule.
• Support lead generation and follow-up efforts in accordance with company standards.
• Assist with marketing materials, including flyers, signage, digital graphics, email campaigns, and promotional content.
• Attend resident and community events to support engagement efforts and capture content for marketing purposes.
• Assist with housing fairs, promotional events, contests, giveaways, and other leasing and resident-engagement initiatives.
• Maintain a strong working knowledge of the community, including floorplans, pricing, availability, amenities, and leasing information.
• Monitor local market trends and competitor activity and provide creative marketing suggestions to the Property Manager.

Requirements

• Familiarity with Instagram, TikTok, Facebook, and current social media trends.
• Strong written and verbal communication skills.
• Basic photography, video editing, and graphic-design abilities.
• Experience with tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms is preferred.
• Creative, organized, dependable, and able to meet deadlines.
• Comfortable appearing on camera and interacting with residents and prospective renters.
• Able to work independently while accepting feedback and collaborating with the property team.
• Knowledge of student life and the local campus community is preferred.
• Prior social media, marketing, customer service, or property management experience is helpful but not required.

Preferred

• Experience with experiential events or resident engagement initiatives.