Responsibilities

• Own the Digital Room: Manage our Instagram presence. You'Ll be in the DMs and comments daily—chatting with our audience, building genuine rapport, and acting as the ultimate brand bestie.
• Launch & Lead the Substack: Onboard and run the brand's Substack. While our content producer delivers the visual storytelling, you’ll provide the written peek behind the curtain. Think: exclusive looks into our private lab, deep dives into our obsessive ingredient sourcing, and long-form editorial content that makes our community feel like ultimate insiders.
• Run the Group Chat: Own and manage our TYB platform, keeping our most loyal community engaged, rewarded, and completely obsessed. You'll also spearhead our monthly community calls, giving our biggest fans a direct, face-to-face line to the brand.
• Strategic Gifting & Seeding: Oversee the logistics and execution of our gifting campaigns. You'll identify and send products to aligned ShopMy curators and tastemakers, ensuring every touchpoint reflects our high-impact, chic aesthetic. But it doesn't stop at the unboxing—you&aposll live in the ShopMy analytics. You will actively track clicks, monitor link placements, and analyze conversion data to ensure our seeding strategy consistently drives measurable sales growth and expands our digital footprint.
• Curate IRL Mini-Moments: Cultivate micro-community meetups. Think: organizing intimate get-togethers with 3-5 cool girls for matcha, sharing lip combos, and gabbing in the city.
• Event Coordination: Provide hands-on and virtual support for larger community and launch events. You'll help procure props, manage custom branding elements, and ensure the vibes (and logistics) are flawless from start to finish.
• Bring the Receipts (analytics): Meticulously track your relationship-building. You'll monitor engagement, reach, and content quality, delivering data-driven insights and strategy recommendations directly to the Founder & CCO.
• Curate the Moodboard: Post and manage our Pinterest. You'll build out an aesthetic universe and vision board that our community will obsessively save and pin.
• Sync & Strategize: Work hand-in-hand with our marketing and creative teams. You'll join our weekly marketing syncs, bringing real-time community insights to the table and helping us brainstorm the brand's next big move.
• Expand Our Wellness Footprint: Execute large-scale gifting and strategic partnerships with the chicest pilates studios, aesthetic recovery spaces, and wellness clubs. We want ANFISA to be a staple everywhere our community works out and unwinds.

Requirements

• NYC-based local (must be on-the-ground in New York to host matcha dates, scout event locations, and tap into the local creator scene)
• You're chronically online: You speak fluent TikTok, you know exactly who is topping the ShopMy charts and you have an encyclopedic knowledge of the digital beauty and wellness space.
• You're detail-obsessed: You know that true luxury is quiet, and it lives in the details. Whether you're tracking a package, pulling inventory, or making sure the aesthetic of a meetup is absolutely perfect, zero compromises slip past you.
• You're a natural connector: You don't just network; you make friends. You know how to craft the perfect DM that feels warm and authentic, never like a copy-paste PR pitch.

Preferred

Benefits