Responsibilities

• Manage, build, grow, and/or create BLEHEALTH’s social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).
• Establish connections with TV, radio, and other advertising outlets to expand BLEHEALTH’s visibility.
• Create, schedule, and publish engaging content aligned with organizational goals.
• Strengthen BLEHEALTH’s digital footprint through consistent branding, storytelling, and analytics-driven strategy.
• Monitor engagement, respond to comments/messages, and track performance metrics.
• Collaborate with internal teams to ensure accurate representation of programs, services, and updates.
• Increase positive engagement on platforms such as Glassdoor and Indeed.
• Record member testimonials (with consent) and publish approved content.
• Track and report all social media activity.
• Maintain a tracking spreadsheet and provide regular reports to the Executive Team.
• Serve as BLEHEALTH’s primary representative at community events, health fairs, partner meetings, and outreach activities.
• Build and maintain relationships with community organizations, local agencies, and event hosts.
• Expand BLEHEALTH’s presence beyond local counties, including outreach in Sacramento, Fresno, and surrounding regions.
• Coordinate BLEHEALTH’s presence at external events, including logistics, materials, and staffing.
• Support partnership development to expand BLEHEALTH’s visibility and community impact.
• Work closely with the HR Manager, Director of Operations and Business Development to plan, prepare, and execute outreach events and community engagement activities.
• Transport and set up outreach materials, signage, and equipment.
• Provide post-event reporting, metrics, and recommendations for improvement.
• Align messaging, branding, and outreach priorities with the HR Manager, Director of Operations, and Business Development.
• Support internal communications, staff engagement initiatives, and organizational announcements.

Requirements

• 3+ years of experience in public relations, community outreach, communications, marketing, or related fields.
• Demonstrated experience managing social media platforms for a business or organization (required).
• Strong understanding of community health, social services, or healthcare environments preferred.
• Excellent written and verbal communication skills.
• Intermediate proficiency in Microsoft Office (Word, PowerPoint, Outlook).
• Intermediate to advanced proficiency in Microsoft Excel for tracking engagement, outreach metrics, and reporting.
• Ability to represent BLEHEALTH professionally in public settings.
• Valid driver’s license, reliable transportation, and ability to travel to community events.
• Physical requirements: Ability to safely navigate indoor/outdoor community environments.
• Ability to lift and transport outreach materials up to 35 pounds.
• Ability to stand, walk, and engage with the public for extended periods.
• Ability to clearly understand and communicate written and verbal information.

Preferred

• Bachelor’s degree in communications, Public Relations, Marketing, Digital Media, Community Health, or related field.
• Experience working with Medi-Cal populations, community-based organizations, or healthcare programs.
• Graphic design or video editing skills (Canva, Adobe, CapCut) a plus.
• Bilingual (English/Spanish) preferred but not required.

Benefits