Community & Engagement Manager

Responsibilities

• Own day-to-day engagement across all community touchpoints (social platforms, DMs, comments, TYB, etc.)
• Grow and nurture Wavytalk’s community, with a strong focus on expanding and activating the TYB platform
• Build a strong, consistent brand voice across all interactions: playful, confident, and community-first
• Identify and engage high-value community members to deepen loyalty and advocacy
• Develop and lead a social listening strategy across TikTok, Instagram, reviews, and community platforms
• Identify emerging trends, pain points, and product feedback from real users
• Translate insights into clear, actionable recommendations for: Product development (features, improvements, new ideas); Marketing messaging and campaigns; Content strategy and creative direction
• Regularly report key learnings and opportunities to internal teams
• Scale Wavytalk’s Brand Ambassador Program, focused on: Community-first creators and loyal users; High-quality, authentic content; Long-term brand advocacy (vs one-off influencer deals)
• Develop structures for onboarding, engagement, and retention of ambassadors

Requirements

• 4+ years of experience in community management, influencer relations, partnerships, or brand marketing, preferably in beauty, lifestyle, or fashion industries.
• Proven experience in growing and engaging online communities across social media platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Strong background in influencer marketing, with the ability to identify, recruit, and nurture brand ambassadors and professional hairstylists.
• Experience in event planning and execution, from small community activations to larger brand events.
• Understanding of social listening tools, customer insights analysis, and trend forecasting to inform brand strategy.
• A passion for relationship-building—whether with customers, influencers, stylists, or brand partners.
• Excellent written and verbal communication skills, with the ability to craft engaging content and responses in Wavytalk’s brand voice.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.

Benefits

• Hybrid role, with 4 days per week in Wavytalk’s NYC Flatiron office.
• Comprehensive benefits package, including 401k, medical/vision/dental insurance, parental leaves, PTO, and holidays.