Community Coordinator- Social Media

Responsibilities

• Serve as a daily voice of Bachan’s across social platforms, actively engaging with fans through comments, replies, direct messages, mentions, tags, and relevant conversations.
• Build authentic relationships with consumers by creating interactions that feel personal, thoughtful, responsive, and unmistakably Bachan’s.
• Identify opportunities to engage beyond Bachan’s owned posts by joining relevant cultural, culinary, creator, and community conversations.
• Recognize highly engaged fans and community members and help deepen those relationships over time.
• Help ensure consumer questions and concerns are acknowledged and appropriately routed to the right internal partners when additional support is needed.
• Identify opportunities to create unexpected, memorable experiences for Bachan’s fans inspired by an Unreasonable Hospitality mindset.
• Coordinate surprise-and-delight initiatives such as personalized responses, product gifting, fan recognition, celebrations, and other creative brand moments.
• Look for the stories behind comments and interactions—not just the comments themselves—and identify moments where Bachan’s can show up in a meaningful way.
• Partner with the broader Marketing team to turn standout community moments into opportunities for storytelling and content when appropriate.
• Track initiatives and learnings to help the team understand what types of engagement most strongly build community and brand love.

Requirements

• 1–3+ years of experience in social media, community management, influencer marketing, digital marketing, content creation, or a related field; relevant internship or hands-on brand experience may also be considered.
• Deep familiarity with major social platforms and an active understanding of social and internet culture.
• Strong written communication skills with the ability to adapt to and consistently represent a distinctive brand voice.
• Natural instinct for engaging with people in a warm, creative, and authentic way.
• Strong awareness of trends and ability to distinguish between what is simply popular and what is relevant for the Bachan’s brand.
• Basic content creation capabilities, including comfort capturing photos and short-form video for social platforms.
• Highly organized with strong attention to detail and ability to manage multiple ongoing conversations, relationships, and tasks.
• Comfortable operating in a fast-moving environment where opportunities may emerge quickly and priorities can shift.
• Experience with influencer/creator programs, social listening tools, community management platforms, or social analytics is a plus.
• Passion for food, cooking, culture, community, and consumer brands strongly preferred.