Communications and Project Specialist (Marketing Communications Professional II)

Responsibilities

• The Communications  and Project Specialist coordinates the communications and project implementation strategies in support of the department’s overall goals.
• Under the general direction of department management, and the Lead Communications and Projects Specialist, the Communications and Project Specialist is responsible for the independent performance of the department’s communications and outreach.
• Responsible for oversight and lead coordination of external and internal marketing efforts for the department, media relations, community outreach, web communications, and publication functions.
• Oversees design and execution of the marketing plan and all department marketing materials to increase awareness of programs and provides timely updates to the campus community.
• Responsible for overseeing the department’s web marketing, photography, and social media strategy and growth.
• Developing and administering social media accounts to inform campus employees, students, and visitors.
• Communicates efforts by creating and delivering the appropriate media messages.
• Prepares all department publications and maintains oversight of the department website.
• Develops internal stories to communicate with external constituencies.
• Ensures consistency of brand presentation across programs, aligned with division and university branding strategies.

Requirements

• Equivalent to a bachelor's degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Under general supervision, creates engaging content and develops and implements marketing campaigns, communication plans, and initiatives.
• Applies professional level knowledge of the marketing and/or communications fields, including working knowledge of a specialty area.
• Collaborates with various stakeholders to enhance the university’s brand image, promote programs and achievements, and engage with internal and external audiences.
• Works independently on most day-to-day assignments with general supervision on new assignments or projects to ensure alignment with objectives.
• Handles multiple work priorities and is accountable for own work results.
• Work is reviewed for soundness of technical judgment.
• Working skills and knowledge of marketing, communications, public relations, branding, and/or related disciplines.
• Working knowledge of protocols and institutional etiquette related to public and media relations.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.

Preferred

• Master’s degree or the equivalent from an accredited college or university in English, journalism, public relations, communications, or a related field.
• A minimum of four years of editing, writing, journalism, public relations, communications, or marketing experience.
• Prior relevant work experience in higher education.
• Knowledge of university policies, procedures, organizational structure, and protocol.
• Knowledge of personal computer systems (PC platform), word processing (Microsoft Word), web content management programs, email and internet programs, and AP style guidelines.
• Knowledge of Adobe Acrobat, InDesign, and Photoshop.
• Ability to adapt to and embrace new technologies.

Benefits

• - An array of health plans that include prescription drug coverage
• - Dental and Vision coverage
• - Income protection benefits including life insurance and disability
• - Retirement plan through CalPERS
• - Tuition waiver for employees and dependents if eligible
• - FlexCash (in lieu of health and dental)
• - Employee Assistance Programs
• - 15 paid holidays
• See our CSUF Benefits website for additional information.