Responsibilities

• Develop and maintain an organizational communications plan and communications calendar in coordination with the Development Director.
• Manage YWCA Northcentral PA social media platforms, including planning, creating, scheduling, and publishing professional and engaging content.
• Develop social media content that promotes the YWCA's mission, programs, services, events, fundraising efforts, community partnerships, and organizational impact.
• Monitor social media platforms and help identify opportunities to increase engagement, reach, and community awareness.
• Create professional marketing and promotional materials using Canva, including social media graphics, flyers, brochures, event materials, advertisements, signage, appeals, displays, and other digital and print materials.
• Create quarterly newsletters, email communications, and email blasts highlighting organizational programs, impact, events, and opportunities for engagement.
• Assist in developing communication strategies designed to broaden the reach and impact of YWCA programs and services.
• Work with the Development Director and program staff to develop brochures, annual reports, newsletters, press releases, appeals, advertisements, displays, and other organizational communications.
• Work with the Development Director to maintain consistent organizational messaging, branding, and visual identity across communications.
• Assist with the planning, promotion, coordination, and execution of fundraising, community, and informational events.

Requirements

• Excellent written and verbal communication skills.
• Strong writing and storytelling ability, particularly the ability to communicate organizational impact in an engaging and meaningful way.
• Proficiency in Canva, with the ability to create professional, visually appealing marketing and promotional materials for both digital and print use.
• Strong working knowledge of major social media platforms, including Facebook, Instagram, and TikTok, and the ability to effectively create, schedule, and manage organizational content.
• Understanding of social media best practices, audience engagement, and maintaining a consistent organizational voice and brand.
• Ability to develop a strong understanding of YWCA Northcentral PA's mission, programs, services, policies, and procedures.
• Ability to manage multiple projects, priorities, and deadlines effectively.
• Strong organizational skills and attention to detail.
• Ability to work independently with limited supervision while collaborating effectively with staff and leadership.
• Ability to establish and maintain professional relationships with staff, donors, community partners, funders, and other stakeholders.

Preferred

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field preferred.
• Two (2) to five (5) years of experience in communications, marketing, public relations, development, or a related field preferred; nonprofit experience is a plus.
• Experience usingCanvato create professional marketing and promotional materials required.
• Experience managing organizational or business social media accounts, including content creation and scheduling, strongly preferred.
• Experience with email marketing platforms and digital communications preferred.