Communications and Marketing Specialist

Responsibilities

• Ability to write quickly, clearly, and concisely in collaboration with others.
• Experience generating, reporting, writing, editing, and/or assigning stories, multimedia projects, and/or social media content that advances a unit’s mission and goals.
• Comfort creating and giving presentations to small and large groups.
• Working understanding of strategic, brand, and multimedia communications.
• Experience partnering with creative communications teams and external vendors.
• Ability to work with partners in Brand, Media Relations, News, and Strategic Communications staff on internal and external branding and messaging, multimedia storytelling, and crisis prevention/management.
• Working directly with clients to identify needs.
• Assist with determining strategies and providing support for implementation with events, digital marketing, print promotion, and display materials.
• Leading the design and execution of the Brooks Beat, the Brooks School’s monthly email newsletter.
• Manage relationships and production activities and projects with outside vendors (mail houses, printing companies, designers, and photographers).

Requirements

• A cover letter and resume are required for consideration for this position. When applying to the position through our system, please attach your resume/cover letter in either Microsoft Work or PDF format.
• Bachelor's degree and 2 to 4 years of relevant experience, or an equivalent combination of education and experience.
• Excellent written, editing, proofreading, verbal, and interpersonal communication skills.
• Strong graphic design and visual communication skills with demonstrated proficiency using Adobe Creative Suite or comparable design software.
• Experience creating and managing content for websites, email marketing campaigns, newsletters, social media platforms, and other digital communications channels.
• Knowledge of digital marketing, branding, content strategy, and social media best practices.
• Experience updating and maintaining content management systems such as WordPress, Drupal, or similar platforms.
• Strong project management, organizational, and time management skills with the ability to manage multiple priorities and meet deadlines.
• Ability to collect, analyze, and interpret communications and marketing metrics to inform strategy and decision-making.
• Demonstrated ability to establish and maintain collaborative working relationships with a wide range of stakeholders.

Preferred

• Preferred (not required) qualifications for the position include:
• Experience working in higher education, academic, nonprofit, or public-sector environments.
• Experience with Cornell University systems, policies, and procedures.
• Experience with email marketing platforms such as Mailchimp, Slate, Constant Contact, or similar tools.
• Experience with web analytics, SEO, Google Analytics, or related reporting tools.
• Experience developing and implementing social media strategies and campaigns.
• Experience managing external vendors, photographers, printers, or creative service providers.
• Experience creating communications performance dashboards and reports.
• Knowledge of web accessibility standards and inclusive communications practices.
• Experience supporting events, public relations, or media outreach efforts.

Benefits

• Great benefits that include educational benefits, access to a plethora of wellness programs, employee discounts with local and national retail brands, health care options to choose from, generous paid leave provisions: 3 weeks of vacation, 14 university paid holidays (including end of year winter break through New Year’s Day) and superior retirement contributions.