Responsibilities

• Develop, maintain, and implement an annual marketing and communications plan aligned with ISEV’s mission, strategic objectives, membership goals, and meetings and programs.
• Advise the Executive Director and relevant committees on communications best practices, audience needs, and opportunities to increase awareness and engagement.
• Establish goals and measures for major campaigns; review performance data and recommend changes to improve membership recruitment and retention, meeting attendance, and engagement with ISEV programs.
• Plan and manage an integrated communications calendar across email, social media, the website, and other channels, coordinating with staff and volunteer leaders to ensure timely and consistent messaging.
• Manage ISEV’s social media channels, including the creation, scheduling, and evaluation of campaigns throughout the year.
• Administer website updates; monitor website analytics and user experience; and recommend improvements to content, navigation, and performance.
• Create and manage email campaigns for ISEV activities, with oversight from the Executive Director. Monitor results and use them to improve future campaigns.
• Maintain editorial, graphic, accessibility, and branding standards across ISEV communications.
• Stay current with marketing and communications tools, practices, and trends, and recommend approaches that support ISEV’s goals.
• In conjunction with the Executive Director, prepare communications project proposals and budgets, assist with approvals, and manage approved projects within budget.

Requirements

• Bachelor’s degree, preferred. Equivalent experience considered.
• Strong writing, editing, organizational, and interpersonal skills, with the ability to adapt messages for scientific, member, and prospective members.
• Experience developing marketing plans, managing campaigns across multiple channels, and using performance data to recommend improvements.
• Excellent organizational skills and ability set priorities and coordinate input from staff and volunteer leaders.
• Experience with email marketing platforms, social media management tools, website content management systems, and analytics tools.
• Travel required: Approximately 1 week per year.
• WORK ENVIRONMENT: This is a full-time position is located in our office in downtown Milwaukee, WI and a minimum of two days onsite in the office (including Wednesday as an all-staff-in-office day) are a requirement of the role.
• PHYSICAL REQUIREMENTS: Minimal lifting required – usually at meetings or while exhibiting. Ability to move quickly within meeting facilities.

Preferred

• Familiarity with tools such as Mailchimp or Constant Contact, Hootsuite or Sprout Social, WordPress, Google Analytics 4, and Canva or Adobe Creative Cloud is desirable.