Responsibilities

• Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area’s programs and initiatives.
• Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
• Provide consultation and advice to program leadership on a variety of communications and marketing needs.
• Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
• May have media responsibility for media contact based on overall needs of the area and the internal resources available.
• Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
• Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
• Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
• Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
• Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.

Requirements

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred

• Technical Skills & Expected Level of Proficiency
• Branding - Advanced
• Communications Planning - Advanced
• Content Management - Advanced
• Editing - Advanced
• Media Monitoring and Analysis - Advanced
• Media Relations - Advanced
• Project Management - Intermediate
• Workflow Management - Intermediate
• Writing - Advanced