Communications Manager- Public Relations/News Media

Baltimore, MD

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own the media and PR program for a major health system by shaping strategy, running multi-channel campaigns, and aligning with leaders and journalists to hit institutional goals.

Public relations program ownership across earned, owned, and social channels to advance institutional objectives.
Design and monitor media strategies, messaging, and crisis readiness to raise profile and engage employees and faculty.
Liaison to business units and leaders, cultivating journalist relationships and ensuring media goals reflect enterprise priorities.

Job Description

Responsibilities

Drive the development and execution of strategic public relations and media-focused communications programs that advance institutional and external objectives.
Design, implement, and monitor media strategies and PR initiatives to raise the profile of Johns Hopkins Medicine, inform and engage employees and faculty, and support key institutional goals.
Identify and pilot innovative media approaches, including earned, owned, and social channels.
Develop systems and process improvements to increase reach, message clarity, media readiness, and crisis preparedness across JHM.
Serve as a liaison and consultant to business units and leaders to ensure media and PR objectives align with institutional priorities; cultivate relationships with journalists and media outlets.
Support the Director in creating and operationalizing communications guidelines, media policies, and response procedures across the enterprise.
Supervise and guide communications staff, including assigning work, providing direction, and supporting professional development to ensure team effectiveness and alignment with departmental goals.

Requirements

Bachelor’s degree in communications, journalism, writing or related field required.
Masters preferred.
A minimum of 7 years of experience in journalism, media/public relations, or communications; print and web writing and editing and project management.
Demonstrated experience in supervising and implementing effective communications plans and strategies, and in editing/writing high-quality communications pieces for external variety of audiences.
Participation in an on-call rotation to support emergent institutional messaging needs.

Preferred

Master’s degree preferred

Benefits

Career growth and development
Employee and Dependent Tuition Assistance
Diverse and collaborative working environment
Affordable and comprehensive benefits package
Our competitive Benefit Package is designed to support the well-being and financial security of our employees.

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