Communications Manager- Public Relations/News Media

Baltimore, MD

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the media and PR program for a major health system by shaping strategy, running multi-channel campaigns, and aligning with leaders and journalists to hit institutional goals.

  • Public relations program ownership across earned, owned, and social channels to advance institutional objectives.
  • Design and monitor media strategies, messaging, and crisis readiness to raise profile and engage employees and faculty.
  • Liaison to business units and leaders, cultivating journalist relationships and ensuring media goals reflect enterprise priorities.

Job Description

Responsibilities

  • Drive the development and execution of strategic public relations and media-focused communications programs that advance institutional and external objectives.
  • Design, implement, and monitor media strategies and PR initiatives to raise the profile of Johns Hopkins Medicine, inform and engage employees and faculty, and support key institutional goals.
  • Identify and pilot innovative media approaches, including earned, owned, and social channels.
  • Develop systems and process improvements to increase reach, message clarity, media readiness, and crisis preparedness across JHM.
  • Serve as a liaison and consultant to business units and leaders to ensure media and PR objectives align with institutional priorities; cultivate relationships with journalists and media outlets.
  • Support the Director in creating and operationalizing communications guidelines, media policies, and response procedures across the enterprise.
  • Supervise and guide communications staff, including assigning work, providing direction, and supporting professional development to ensure team effectiveness and alignment with departmental goals.

Requirements

  • Bachelor’s degree in communications, journalism, writing or related field required.
  • Masters preferred.
  • A minimum of 7 years of experience in journalism, media/public relations, or communications; print and web writing and editing and project management.
  • Demonstrated experience in supervising and implementing effective communications plans and strategies, and in editing/writing high-quality communications pieces for external variety of audiences.
  • Participation in an on-call rotation to support emergent institutional messaging needs.

Preferred

  • Master’s degree preferred

Benefits

  • Career growth and development
  • Employee and Dependent Tuition Assistance
  • Diverse and collaborative working environment
  • Affordable and comprehensive benefits package
  • Our competitive Benefit Package is designed to support the well-being and financial security of our employees.