Responsibilities

• Participate in annual/quarterly PR strategy development, translating brand marketing calendars, product launch timelines, and market trends into actionable PR plans.
• Create narratives to pitch to media outlets around collections and brand history.
• Monitor industry trends, competitive PR events and press, and public sentiment to provide data-driven insights for strategy dynamic adjustment.
• Leverage the Creative Director’s relevance within the industry.
• Identify key media titles and partners.
• Build strong relationships with KOL and industry stakeholders
• Assist in execution of communications campaigns across all media platforms (Print/digital) to maximize all storytelling opportunities, collaborating with global PR agencies and in-house teams on creating launch strategies for key events and partnerships.
• Manage global network of agencies for PR and Communication purposes to optimize ongoing global strategic initiatives, organizing timely bi-weekly touch base, monthly reports and bi-yearly global PR meetings.
• Deploy external communications to media and agencies including press releases, media alerts, interview requests and brand statements.
• Support pitching and act as liaison for feature and interview requests